Social Media & Influencer Marketing Manager

Our client, a new Silicon Valley based profitable B2C product startup building innovative mobile solutions for the planet, is now looking for a talented and experienced Social Media & Influencer Marketing Manager.

Location: Europe\Asia
Type: Remote, Full-time
Start date: ASAP
About project and role:

Based in Silicon Valley and backed by top-tier venture capital, we're a mobile innovation company delivering breakthrough consumer products that connect people across the globe.
The flagship VPN app has over 10 million monthly active users, and the newly launched eSIM product is redefining how people access mobile connectivity around the world. With a growing portfolio and new products in development, we're expanding quickly and looking for exceptional talent to join us.

We are seeking a creative and community-focused Social Media Specialist to be the voice of our two brands: the VPN product and eSIM service. This role sits at the core of our digital communication, translating brand identity into daily interactions that resonate with our audiences. 

You'll be responsible for creating presence, sparking conversation, and cultivating a digital environment where engagement feels natural. The ideal candidate thrives on timeliness, has strong instincts for tone and trends, and understands how to humanize brands through consistent, relatable interactions across platforms.

Responsibilities:

Content Publishing & Platform Management

• Schedule, publish, and monitor daily content across Instagram, X (Twitter), LinkedIn, TikTok, and other relevant platforms for both VPN and eSIM brands
  Maintain distinct brand voices while ensuring consistent, on-brand presence across all channel
• Develop and manage content calendars aligned with product launches, campaigns, and cultural moments
• Adapt content formats and messaging to each platform's unique requirements and audience expectations

     Community Engagement & Brand Voice

• Engage with followers through timely responses to comments, DMs, and mentions to maintain an active online presence
• Humanize both brands through consistent, relatable interactions that turn static content into two-way communication
• Serve as the brand's frontline voice, building community ties and strengthening brand recall
• Flag and escalate community feedback, complaints, or potential risks for timely action by internal teams

      Trend Monitoring & Content Adaptation

• Monitor social media trends, hashtags, viral formats, and cultural moments to recommend content adaptations
• Identify conversation trends and leverage them to keep our brands relevant and top-of-mind
• Stay current on platform algorithm changes, new features, and emerging content formats
• Recognize opportunities to insert our brands into relevant conversations authentically

      Creative Coordination

• Coordinate with designers, writers, and video editors to support asset production

• Brief visual assets that enhance post impact, ensuring alignment with brand guidelines and platform best practices

• Support campaigns with platform-specific storytelling that resonates with privacy-conscious and tech-savvy audiences

     Analytics & Reporting

• Track and document key metrics including likes, shares, saves, comments, reach, and follower growth
• Compile regular performance reports to support campaign analysis and strategic decisions
• Use data insights to refine content strategies and improve engagement rates
• Monitor competitor social activity and benchmark our performance against industry standards

      Influencer Support

• Assist with identifying and vetting potential influencer partners when needed

• Coordinate content amplification and engagement around influencer collaborations

• Support the broader team with influencer campaign logistics as required

Requirements:

         Experience & Education

• 4+ years of experience managing social media for brands, preferably across multiple accounts or product lines
• Bachelor's degree in Media, Communication, Digital Marketing, or related field (or equivalent experience)
• Demonstrated track record of growing engaged communities and driving meaningful interactions
• Fluent in English (Upper-Intermediate or above)

          Platform & Technical Skills

• Proficiency in Instagram, X (Twitter), LinkedIn, TikTok, and Facebook, including their content formats, tools, and best practices
• Hands-on experience with scheduling tools (Buffer, Hootsuite, Later, Sprout Social, or similar)

• Familiarity with analytics dashboards and content collaboration platforms

• Comfort navigating platform-specific features, from Stories and Reels to Threads and live content

            Creative & Communication Skills

• Ability to write concise, on-brand captions that spark engagement across different tones and audiences
• Strong instinct for recognizing and adapting to viral trends, social moments, and audience shifts
• Eye for visual storytelling and ability to brief or select assets that enhance post impact

• Quick thinking and adaptability for real-time engagement opportunities

             Personal Attributes

• Self-starter comfortable working autonomously in a remote, fast-paced environment
• Strong organizational skills with ability to manage multiple brands and content streams
• Genuine interest in privacy, technology, and digital connectivity topics
• Responsive mindset with understanding of the always-on nature of social media

Preferred Qualifications:

• Experience with VPN, cybersecurity, telecom, or eSIM products
• Background in tech, SaaS, or mobile app marketing
• Basic video editing or graphic design skills
• Experience with social listening tools
• Multilingual abilities for international market engagement
• Understanding of privacy regulations and their impact on social media marketing

Why Join:

• Work with the best social media and analytics platforms
• Enjoy the freedom of working from anywhere with flexible scheduling
• Have a real voice in brand campaigns and content direction
• Performance-based acknowledgment for high-impact content and campaigns
• Ongoing learning support through courses and certifications
• Collaborate with marketing, product, and brand teams across the company
• Your work will reach millions of users worldwide across two growing brand