Specialist Customer Marketing

Responsible for implementing the Customer marketing strategy / programs for relevant retailers & markets (Poland & Nordics) that strengthen brand presence at retail and support revenue growth across the region. Implement Customer marketing plans that align with brand priorities and commercial objectives. Partner with sales teams to identify marketing opportunities within key customer accounts. Localize national campaigns for retailer or channel-specific environments. Create and execute customer-specific activities, launches, in-store displays, digital assets, and toolkits. Work with creative and external agencies to produce high-quality marketing materials. Partner with sales teams to support previews/sell-in and sell-through with compelling storytelling and bespoke plans Collaborate on joint business planning and secure retailer participation in brand initiatives. Monitor in-store and online execution to ensure consistent shopper experience Use shopper, customer, and channel insights to inform decisions. Measure the effectiveness of campaigns, gather post-campaign learnings, and report ROI. Monitor competitor activity and customer marketing trends to inform strategy. Align with brand and sales teams to ensure integrated execution. Work closely with data & insight teams to apply data-driven thinking to planning. Matrix working, avoiding rigid swim lanes & flexing workload in market clusters Manage the approval/delivery of plans and costs within approved budgets & timelines Partner with Licensors to maximize and secure traffic driving marketing opportunities Ability to influence, flex style & leverage support of the wider business/retailer. Resilience, flexibility & working at pace High level of detail & accuracy. Strong project management Champion continuous improvement & participate in cross departmental/multi market projects. Advanced / Fluent in English & Polish. Desirable for German & any Nordic languages