Senior Marketing Manager

About Grubtech:

Grubtech is transforming how F&B operators run their businesses in the age of delivery-centric dining, cloud kitchens, and virtual brands. Our platform powers the full end-to-end restaurant tech stack: from demand generation and aggregator integrations to kitchen operations and last-mile delivery. With a mission to delight our customers, empower our teams, and deliver growth for our partners, we are scaling fast across global markets.

Our Mission & Vision

• Mission: To delight our F&B partners with transformative technology, their customers with best-in-class service, our employees with a passion project worth working for, and our investors with growth and profitability.


• Vision: To be the most comprehensive and hyper-connected F&B platform worldwide.
  
  

Role Overview:

We are looking for a Senior Marketing Manager to lead Grubtech’s marketing function globally — with a particular focus on building our European presence across Iberia and beyond. Based in Portugal (preferred) or Spain, you will own the full marketing operation: brand, content, demand generation, website, collateral, events, and partnership marketing across all regions.

You will manage a lean, established team — a Marketing Manager (Cairo, covering the Middle East), a Social Media Manager, and a Graphic Designer — and be responsible for elevating Grubtech’s brand authority, generating qualified pipeline, and establishing us as the definitive platform in the markets we operate in.

This is a hands-on leadership role. You will set the strategy and execute alongside your team, not from the sidelines. We are looking for someone with a strong B2B SaaS marketing background — this is not a B2C role. The ideal candidate understands long sales cycles, multi-stakeholder buying committees, and how to build trust with enterprise operators. They also embrace AI as a creative and operational multiplier, using GenAI tools to accelerate content, campaigns, and decision-making.

You will report directly to the CEO and operate with a high degree of autonomy. This role requires entrepreneurial spirit, comfort with ambiguity, and the ability to punch above your weight across multiple geographies.

Key Responsibilities:

Brand Authority & Thought Leadership

• Build Grubtech’s brand authority through customer case studies, product reviews, testimonials, G2/Capterra profiles, and success stories that resonate with B2B buyers.


• Own and evolve Grubtech’s brand guidelines, ensuring consistency across all customer-facing touchpoints globally.


• Position Grubtech and its leadership as thought leaders in restaurant technology through content, speaking engagements, and industry visibility.


• Craft compelling narratives tailored to European, GCC, and emerging market buyer personas.
  
  

Website, Landing Pages & Collateral

• Own the Grubtech website end-to-end: messaging, landing pages, SEO, conversion optimization, and ongoing content updates.


• Develop and maintain sales collateral — one-pagers, pitch decks, battle cards, product sheets — that enable the commercial team to close.


• Create and manage all marketing copy across channels: email campaigns, ad copy, scripts, blog posts, and case studies.


• Leverage GenAI tools (e.g., ChatGPT, Claude, Gemini, MidJourney) to accelerate content production while maintaining quality and brand voice.
  
  

Demand Generation & Performance Marketing

• Design and optimize inbound and outbound campaigns across digital platforms (Google Ads, LinkedIn, Meta, etc.).


• Define and refine ICPs and buyer personas for each region, aligning campaigns to their pain points and buying journeys.


• Own pipeline contribution targets and work closely with Sales to ensure marketing-sourced leads convert.


• Employ AI tools for rapid A/B testing, creative iteration, and performance optimization.
  
  

European Market Development

• Build Grubtech’s marketing presence in Iberia (Portugal, Spain) and position us for expansion across wider Europe.


• Develop locally relevant campaigns, content, and events that resonate with European F&B operators.


• Bring European market professionalism and standards to Grubtech’s global marketing output.
  
  

Events & Partnerships

• Plan and execute events — from major F&B and SaaS conferences to intimate customer workshops and partner roundtables.


• Collaborate with ecosystem partners (aggregators, POS providers, delivery platforms) on joint campaigns and co-marketing.


• Manage event logistics, content recaps, and post-event pipeline follow-ups.
  
  

Social Media & Community

• Oversee organic and paid social strategies across LinkedIn, Twitter/X, Instagram, and region-specific platforms.


• Use data-driven insights to optimize posting schedules, engagement, and audience growth.
  
  

Team Management

• Manage and mentor the marketing team: Marketing Manager (Middle East), Social Media Manager, and Graphic Designer.


• Coordinate with external agencies and freelancers as needed, ensuring quality and brand consistency.
  
  

Qualifications & Experience:

Must-Haves

• 3–5 years of B2B SaaS marketing experience. This is non-negotiable — we need someone who understands enterprise sales cycles, account-based approaches, and pipeline-driven marketing.


• Proven experience building brand authority in B2B — case studies, customer evidence programs, review platforms (G2, Capterra), and thought leadership.


• Strong ownership of website and digital presence — messaging, landing pages, SEO, and conversion optimization.


• Hands-on experience with performance marketing (Google Ads, LinkedIn, Meta) and demand generation best practices.


• Proficiency with GenAI tools (ChatGPT, Claude, Gemini, MidJourney) for content and campaign acceleration.


• Experience managing a small team with the ability to develop junior talent.


• Fluent in English, Spanish, and Portuguese (written and spoken).


• Entrepreneurial mindset: thrives in ambiguity, operates autonomously, and builds from scratch.


• Based in Portugal (preferred) or Spain, or willing to relocate.
  
  

Nice-to-Haves

• Experience in F&B technology, restaurant tech, or hospitality SaaS.


• Familiarity with HubSpot, Power BI, or other marketing automation/analytics tools.


• Experience working in a Series A–C SaaS company.
  
  

Why Join Us?

• Shape the future: Architect Grubtech’s global marketing presence as we scale across Europe, the Middle East, and beyond.


• Next-gen toolkit: Work in a company that embraces AI as part of its DNA — not as an experiment, but as a daily operating principle.


• High impact: Report directly to the CEO with full ownership of the marketing function.


• Entrepreneurial culture: Join a fast-growing SaaS scale-up where ownership and innovation are celebrated.


• European base: Work from Portugal or Spain with global scope and exposure.