Media Buyer Acquisition Manager

Overview - Building the Natural Pfizer.

Biocol labs is a healthcare company on a mission of making a superior medicine cabinet with a nature-first approach.

Biocol labs is disrupting healthcare by pioneering a new category - the natural OTC space. We innovate, research, develop, produce, design and sell directly to customers natural remedies which are clinically proven to be as effective as America's most consumed chemical OTCs - but without the chemicals, the side-effects, the confusion, the addiction, the self-serving pharmacy channels and all the other B.S.

Welcome to the post-chemical society. Feel free to stay forever.

The Job

We are seeking a motivated and detail-oriented Media Buyer to join our marketing team, with a specific focus on social media advertising, primarily on Meta platforms (Facebook, Instagram, WhatsApp, etc.). This role is ideal for someone with a strong foundation in digital media buying who is eager to specialize in social media channels.

Key Responsibilities:

Social Media Campaign Management:

• Develop, implement, and manage social media ad campaigns on Meta platforms.
• Work closely with the marketing team to align social media strategies with overall business goals.
• Continuously monitor and optimize campaigns for maximum effectiveness.

Budget Management and Reporting:

• Manage advertising budgets for social media campaigns.
• Provide regular reporting on campaign performance, insights, and recommendations for improvement.
• Track and analyze key performance indicators (KPIs) to measure campaign success.

Market Research and Analysis:

• Conduct thorough market research to identify trends and opportunities within social media advertising.
• Stay updated with the latest developments and features on Meta platforms.
• Analyze competitors’ social media strategies to identify areas for improvement.

Creative Collaboration:

• Collaborate with creative teams to develop compelling ad content that resonates with target audiences.
• Provide input on ad creatives, including copy, design, and multimedia elements.

Client and Stakeholder Communication:

• Communicate effectively with internal teams and external stakeholders to ensure campaign alignment and success.
• Present campaign strategies and results to clients or senior management.

Requirements:

• A minimum of 2 years of experience in media buying, with a focus on social media advertising.
• Strong understanding of Meta platforms and their advertising tools.
• Proficient in analytics tools and able to interpret data to make informed decisions.
• Excellent communication and presentation skills.
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field is preferred.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative thinker with strong problem-solving skills.

History of Biocol - A start-up with 44 years of authority.

We're not made to take chemicals. So why do we take them to get better?

Biocol Labs is the post-chemical healthcare company, creating the new health essentials for modern men and women, which traditional healthcare doesn't dare or care to provide. The original laboratory was founded in 1977 in Lisbon, with the mission of making chemical medicine prescription minimal amongst the medical class. It has ever since been a family run business, developing new formulas and expanding their product line into more than 20 countries across all categories of healthcare (from kidscare to depression to petcare).

Nowadays, Biocol takes a new direction. As a seed stage startup, Biocol is growing to become the leading DTC brand in the natural healthcare space, taking on an aggressive online growth strategy. Backed by strategic and extremely successful angel investors and funds, Biocol is on the mission to making Pfizer redundant in the ailment space and become a must-have product in our modern day lives.

Biocol labs was considered top most disruptives companies in the world by the likes of Forbes, Le Monde and Wallpaper.