Paid Media Marketing Executive

Infraspeak - Dawn of a New Era!

Our vision for  intelligence , together with an ever-ending search for  personalization , makes  Infraspeak  a unique  Intelligent Maintenance Management Platform (IMMP) that helps thousands of teams every day. 

We make our customers' life much easier. They can do more with their current resources; they deliver what's expected from them. They reach their goals. Why? Because our platform truly reflects our motto:  Be a Source of Good Life!

The time of software being just a repository of information is clearly over. That's why Infraspeak is not just a system of records. It's a  system of intelligence  that collects  data  and transforms it  into real actions  by using state-of-the-art technology and making it accessible to teams of all sizes. 

Our  intelligent platform  works for our customers to  overcome  today's  challenges  and future-proof their operation. Yes, the future: no matter how it looks!

We were proudly born in  Porto , Portugal,  to  the  world . We are a fast-growing company that partners with customers from Asia to Europe to Africa to the Americas and builds with some of the world's most relevant investors.

We say that we have  limited resources  –– we all do, right? –– but  unlimited ambitions . Come help us grow and chase bigger wins!

• We believe in meritocracy, holacracy and ownership.
• We believe that only great teams can build great products –– and customers are part of our team.
• We believe happiness is in the path, not at the end of it.
• For us, simplicity is the ultimate sophistication –– thanks, Leo da Vinci!

What are we looking for?

We are looking for a Performance Marketing Executive to integrate our Inbound Marketing team and help us develop, manage and continuously optimise a paid acquisition strategy that drives the inbound pipeline by delivering the right messages to the right accounts at the right times.

Performance Marketing Executive responsibilities include developing comprehensive paid media strategies to reach qualified accounts, creating and monitoring PPC campaigns across multiple channels, and analysing conversion data to optimise strategy and decision-making.

Ultimately, you’ll manage paid media channels, generate and capture demand among key accounts in our industry, and increase inbound pipeline generation in key markets.

What will you do?  

• Plan, develop, and implement comprehensive paid media strategies to generate demand, drive traffic and acquire qualified leads via Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads.
• Create and monitor performance campaigns (KPIs, bid strategies, targeting, budget).
• Align with the Content & SEO team to ensure consistent and impactful messaging across communication channels.
• Work with the creative team to define and analyse paid media campaigns' structure, message and general visual feel.
• Track and manage analytics concerning channel performance with KPIs for our core markets.
• Create and execute tests and experiments aligned with our CRO team.
• Research and analyse CRM data to qualitatively understand market trends, lead/deal information and other information to drive decision-making, strategic direction and action plans.

What do we expect from you?

• Proven experience in creating, implementing and managing paid media campaigns for international B2B SaaS brands or similar in the UK&I markets.
• Proficiency with web analytics tools (e.g. Google Analytics) and full-funnel reporting (e.g. Hubspot, Salesforce)
• Deep understanding of Demand Generation, Lead Generation and Account-Based Marketing strategies in a small and technical B2B niche.
• A data-driven mindset and the ability to analyse performance data and craft insightful dashboards to inform yourself and the team of campaign success.
• A good dose of creativity, strategic vision, and critical and lateral thinking when trying to reach our target audience.
• The willingness to research and maintain up-to-date knowledge in specific markets to drive decision-making and help adapt our messaging.
• Process orientation and project management skills.
• A great sense of autonomy, organisation, and teamwork.
• Great time-management skills and the ability to prioritise task backlogs.
• The curiosity to research new topics and learn new things every day.
• Good written and verbal communication skills.
• A positive mindset and a good sense of humour.
• English proficiency.

What do we offer?

• Flexible working hours and remote-friendly culture.
• Competitive salary and perks.
• Modern office with everything you need, located in central Porto.
• A startup environment, where you will see the company (and yourself) grow beyond a dozen people to a worldwide reference in the field (some people call it ambition, we call it focus ).
• A balanced work environment where you will have autonomy, responsibility, ownership, and freedom to make mistakes and to learn from them.
• Regular events to promote knowledge sharing and team engagement.