Consumer Engagement Manager

Are you ready to shape how people discover, understand, and access the healthcare they need? In this role, you'll lead consumer directed strategies that directly impact people´s relation with their health & wellbeing turning awareness into action and insights into meaningful engagement.

Your new role

As Consumer Engagement Manager, you'll lead the development and execution of consumer activation and consumer engagement strategies. You will bridge strategy and execution, ensuring campaigns are impactful, measurable, and aligned with our broader business and corporate objectives.

In this role, you will:

• Design and implement business plans that address consumer needs, promote education and drive awareness and activation


• Create and execute strong plans integrating digital and traditional channels, media, partnerships, and collaborations with key external stakeholders


• Plan, execute, and optimise omnichannel campaigns to drive consumer activation


• Conduct market research and other analysis to understand consumer behaviours, preferences and trends to ensure data-driven strategies and tactics


• Measure campaign performance using solid metrics and analytics, applying learnings to optimize strategies and drive continuous improvement


• Collaborate with cross-functional teams including Marketing HCP, Medical & Regulatory, Corporate Affairs, Finance, Legal & Compliance to maximise synergies and align business plans


• Ensure conformity with legal, industry regulations and internal policies in all activities, safeguarding the highest compliance and ethical standards

Your new department

You will join the affiliate Marketing team, where consumer engagement sits at the heart of our commercial strategy. Working closely with healthcare providers, civil society organizations, and partners across the Portuguese healthcare and well-being ecosystem, you'll help bridge the gap between medical innovation and consumer access, ensuring those who need our therapies can find and benefit from them.

Your skills & qualifications

We're looking for a strategic, consumer-driven, and assertive marketer who thrives at the intersection of consumer engagement, data insights, business execution, and growth.

To succeed in this position, you'll bring:

• An academic degree in Marketing, Business Administration, or related field


• Minimum 5 years of experience in marketing, with a strong focus on strategic B2C marketing, consumer activation and engagement campaigns


• Proven track record in designing and implementing successful consumer strategies and campaigns through both digital and traditional channels particularly in areas such as wellness and wellbeing, consumer healthcare, OTC and FMCG


• Demonstrated experience working in cross-functional teams and collaborating with senior professionals to achieve ambitious business goals


• Fluency in Portuguese and English, with excellent verbal and written communication skills

Strategic mindset with ability to translate consumer activation initiatives into business objectives, combined with consumer insight analysis and data-driven campaign planning and execution. Creativity in developing innovative campaigns and materials, with adaptability to work in dynamic markets and environments.

What we offer

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

This is an office-based role in our Lisbon office.

Contact

Please submit your application in English, including your CV and ideally a cover letter explaining your motivation for this role.

Deadline

February 22nd. Applications are reviewed on an ongoing basis.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.