CRM Marketing Specialist

About Uphold

Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking, and investments. Offering Consumer Services, Business Services, and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.

Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.

To learn more about Uphold, please visit https://uphold.com.

The opportunity: 

Uphold is looking for a CRM Marketing Specialist to join our growing CRM team. This role is central to the execution and optimization of all customer communications—including lifecycle, transactional, and promotional campaigns—across email, push notifications, SMS, and in-app messaging.

You’ll support the end-to-end process of campaign delivery: building and QAing campaigns in our CRM platform (Customer.io), managing audience targeting and segmentation, monitoring performance, and helping analyze results. This is a hands-on role with exposure to campaign strategy, performance analysis, and cross-functional collaboration with Product, Engineering, Content, and Data teams.

What you’ll be doing:

• Build, QA, and deploy omnichannel journeys across email, push, SMS, and in-app


• Execute lifecycle, transactional, and promotional campaigns 


• Manage segmentation and targeting using behavioral, transactional, and engagement data


• Maintain campaign documentation, tracking, and reporting


• Collaborate with internal teams to ensure alignment and smooth execution


• Monitor campaign performance and assist in surfacing insights and optimizations


• Support A/B testing and other experimentation to improve effectiveness


• Contribute to process improvements and operational scalability

Required qualifications:

• 2-5 years of experience in CRM, lifecycle, or digital marketing


• Strong attention to detail and QA discipline


• Comfortable working with campaign metrics and reporting tools


• Highly organized, self-motivated, and able to manage multiple tasks


• Excellent communication and collaboration skills


• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred


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Bonus if you have:

• Experience working in fintech or finance-related industries.


• Personal and professional experience in blockchain and crypto is a plus.


• Familiarity with multi-channel campaign execution in tools like Customer.io


• Strong data analysis skills, including SQL.


• HTML/CSS knowledge.

Importantly, if you’re looking for a senior role with us, you will have achieved many of the things above while also providing mentorship to others, and have engaged in public speaking opportunities.

What we have to offer you:

• An amazing work environment in a company that continues to grow, driven by extraordinary and passionate  people that keep up innovating and challenging more each day.


• An international team, in a cutting edge field, working on the most fascinating projects.


• Growth and career opportunities, and the chance to be proactive and creative.


• A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.


• Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.


• Interesting events that keep you connected with the team and celebrate our success.

Be part of a great company that is revolutionizing financial services. Apply now!

If this job isn’t exactly what you are looking for, visit our careers page to check out all our exciting opportunities.  

EEOC Employer
We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better - together.