Digital Expert Web & Analytics

What you will do  

Digital Experience & Website Management  

• Own and manage Zühlke’s Drupal-based headless website architecture, coordinating with developers and agencies on technical enhancements and customisations.  

• Ensure high performance, consistency, and scalability of the website and landing pages across devices, browsers, languages, and regions.  

• Champion responsive design, accessibility, and usability standards to ensure inclusive, seamless digital experiences.  

• Work closely with content teams to review, publish, and optimise content in line with brand, UX, and technical SEO best practices.  

• Stay ahead of Drupal updates and web best practices, proactively bringing improvements and innovations to the team for steering and defining the roadmap.  

Data, Analytics & SEO  

• Build, manage, and evolve analytics and attribution frameworks to accurately measure performance and impact.  

• Own and maintain our web tracking framework across Google Tag Manager (client-side and server-side) 

• Use tools such as Google Analytics, Plausible, and related platforms to generate insights and inform optimisation decisions.  

• Contribute to shaping and delivering the data & analytics roadmap, defining hypotheses related to channel growth, performance drivers, and customer behaviour.  

• Own and implement the SEO technology framework in close collaboration with internal and external SEO partners to improve organic visibility.  

• Align digital strategies with key business KPIs such as brand recognition, demand generation, qualified lead generation, and pipeline contribution.  

UX, CRO & Optimisation  

• Lead data-driven UX and conversion rate optimisation initiatives using analytics, user research, and experimentation (e.g., A/B testing).  

• Design and implement user-centered improvements that make digital journeys intuitive, engaging, and conversion-focused (e.g., website navigation).  

• Monitor website performance, engagement metrics, and conversion funnels to identify opportunities for improving user experience.  

• Ensure robust quality assurance and testing across browsers, devices, locales, and environments to deliver reliable global experiences.  

Collaboration & Stakeholder Management  

• Collaborate closely with marketing, design, content, technology, and external agencies to ensure strategic alignment and effective execution.  

• Act as a bridge between teams, translating requirements into clear, actionable solutions.  

• Maintain a structured lead source framework within MSD CRM to ensure accurate attribution, campaign tracking, and pipeline alignment.  

• Document processes, decisions, and learnings to support knowledge sharing and continuous improvement across teams  

Experience & Skills 

• 3–5 years’ experience in website or digital experience management, with hands-on Drupal CMS experience. 

• Solid understanding of web analytics, attribution, and performance measurement, with a passion for data-driven decision-making. You are comfortable turning data into insights and actionable recommendations. 

• Strong UX mindset, supported by a portfolio demonstrating how you improved user experiences and delivered measurable results. You consistently ask how digital experiences can better serve users and business goals. 

• Working knowledge of HTML/CSS for content and layout adjustments. 

• Excellent organisational skills, able to manage multiple priorities and stakeholders effectively. 

• Strong communication and stakeholder management skills, with the ability to influence and align senior stakeholders. You enjoy working in multidisciplinary teams and influencing outcomes through clear communication. 

• Fluency in English.