General Manager DTC Sales

At kencko, we’re on a mission to make it easier for everyone to reach their 5-a-day servings of fruits and veggies. We offer convenient, high-quality, and nutritious plant-based products—from smoothies and oats to protein drinks and fruit snacks—that help people live healthier while minimizing food waste and environmental impact.

Guided by our goal to make it easier for people to achieve their daily fruit and veggie goals, kencko-ers strive to make a positive impact through our 5 kencko values: 

take responsibility, shake things up, help our customers thrive, help each other to grow, and be bold and adventurous. 

Join us in building a smarter way to nourish both people and the planet.

The Role

We’re seeking a mission aligned, dynamic General Manager – DTC Sales to lead and scale our Direct-to-Consumer (DTC) business globally. This role will own revenue, performance, and customer experience across DTC channels including our website store, TikTok Shop, online wholesale platforms, as well as oversee customer experience. You will also work closely with our Sales, Finance, Product, Creative, and Supply Planning teams to align cross-channel strategies and maximize growth opportunities.

Key Responsibilities:

• Own the global DTC P&L and drive top line growth and profitability across all digital sales channels


• Manage and grow a cross-functional DTC team: US and International Growth, UX, and Customer Experience & Sales Growth


• Lead DTC strategy development and execution across all digital channels and online wholesale accounts


• Manage and optimize performance marketing, pricing, and conversion strategies


• Oversee customer service and sales growth operations, ensuring a seamless and high-quality consumer experience while retaining and converting new customers and identifying growth opps


• Analyze performance data and customer insights to inform strategic decisions and continuous improvement


• Collaborate with US/International Sales and Creative teams to ensure brand consistency and support omnichannel initiatives


• Lead the Digital Product strategy to enhance customer experience and CRO


• Work closely with the Tech and Business Intelligence teams to manage data and create effective campaigns across channels and optimize for growth


• Partner with the Supply Planning team to mitigate out of stock risks and promote surplus inventory across channels

Requirements:

• 7+ years of experience in DTC/eCommerce leadership roles, preferably in food or CPG sectors


• 3+ years people management experience


• Experience taking brands from 0 to 1


• Proven experience deploying Growth Marketing channels and platforms at scale in a financially sustainable manner, including but not limited to Amazon US and International, Facebook ads, Google search ads, TikTok ads, Native ads, Snapchat ads, Twitter ads, and YouTube ads


• Strong P&L ownership experience with a data-driven, results-oriented mindset


• Demonstrated ability to lead cross-functional teams and collaborate across departments and geographies


• Ability to strategize and roll-up your sleeves 


• Excellent understanding of digital marketing, customer experience, funnel optimization, online merchandising, and pricing


• Global, including US, market experience and comfort working in a fast-paced, scale-up environment


• Proficient in Notion (or similar) workspace tools 


• Strong analytics mindset. You enjoy analyzing and interpreting data and have a strong ability to implement basic tracking. Ideally, you have experience in some of the tools we use such as Mixpanel, GA and Omni.


• Basic understanding of Shopify 


• Familiarity with Front, Siena, or similar tools 


• Fluent in English and Portuguese; other languages are appreciated! 


• Ability to work from our Cabra Figa office 3 times per week 

What We Offer

• Permanent contract;


• Private health insurance, company pays 100% premium for employee and partner;


• 25 days of paid time off;


• 9.60€ per day for a meal allowance;


• Monthly transportation pass fee;


• An employee stock equity award;


• Wellness perks via our kencko-er assistance program (legal, financial, work/life balance, and mental health services);


• A casual, dynamic, ambitious, and fun work environment;


• Free nutrition consults;


• Steep discount on kencko products; and


• Be part of a B-Corp team that is shaking-up the nutrition industry for the better.