Position Snapshot

• Permanent position


• Location: Lisbon


• Company: Nestlé Nespresso HUB


• Full-time / Hybrid mode

Position Summary

Nestlé Nespresso is currently looking for a Global Digital Activation Campaign Project Manager. You will drive the global NABs digital marketing activation roadmap, enabling markets to deliver sustainable omni-channel growth through CRM activation, personalization, consumer engagement, and digital marketing programs.

A Day in the Life of a Global Digital Activation Campaign Project Manager

• Design and deliver CRM campaigns integrating the NABs portfolio into the broader Nespresso CRM strategy.


• Develop CRM content and templates across email, push notifications, SMS, and other customer engagement channels.


• Collaborate with Digital Activation Programmes teams to integrate NABs messaging into lifecycle and trigger-based programs.


• Leverage customer data, segmentation, and personalization capabilities to maximize campaign relevance and engagement.


• Coordinate with internal and external creative partners to brief, test, and validate activation assets.


• Support the evolution of the OneSearch framework through insights, content, and digital activation deliverables.


• Provide markets with communication guidelines, audience segmentation insights, and personalization best practices.


• Ensure activations comply with brand standards, regulatory requirements, and global governance principles.

What Will Make You Successful…

• 2+ years of experience in Digital Marketing and CRM.


• Experience working in complex matrix organizations and managing multiple stakeholders across markets and regions.


• Strong commercial acumen with experience driving business growth through eCommerce and digital channels.


• Excellent project management and communication skills.


• Knowledge of CRM activation, customer engagement, audience segmentation, and personalization strategies.


• Strong attention to detail and ability to manage tight deadlines.


• Comfortable working with cross-functional and cross-cultural teams.


• Entrepreneurial spirit, growth mindset, and proactive attitude.


• Fluent English communication skills.