Junior Content Specialist

Let’s start with the role

The Junior Content Specialist will execute the brand’s content across various online touchpoints namely website/app, app stores and blog, supporting all relevant communications of the local marketing and CRM teams. This role is focused on a range of content-driven activities, with a specific emphasis on optimizing the customer’s journey across our services and communication channels, as well as contributing to the successful fulfillment of all content-related requirements of the Betano brand.

• Contribute to plan and deliver the onsite editorial calendar on a monthly basis to ensure timely content delivery;


• Provide writing, editing and proofreading services for recurring or ad hoc copy requests, such as new offers or products, campaigns, newsletters, etc.;


• Generate on-site promotional content on all relevant fronts of the website & app;


• Work with local and international Marketing, CRM and other teams within the organization;


• Coordinate with the HQ Content team to fulfill inbound content-related tasks, such as operational content (Customer Support, KYC, Payments, CRM etc.), as well as Betting Terms updates, Legal Terms’ amendments, SEO requests, and other optimizations;


• Ensure content aligns with the brand's tone of voice and style guide, produce and/or provide guidelines to publishers for native content creation;


• Monitor competition;


• Deliver editorial content for Betano Blog and our App Stores pages;


• Act proactively on new ideas on content formats and distribution;


• Support the Social Media team whenever needed, namely regarding the promotional calendar;


• Reply to our user's feedback on app stores environment;

What you’ll bring:

• University Degree in Marketing / Communications / Media or other relevant fields;


• At least 2 years of agency/marketing/journalism experience;


• Ideally, a background in sports betting content creation and/or experience in sports/online sports editorial;


• Native Portuguese speaker, fluent in English;


• Strong understanding of digital/online technology and its application;


• Experience in content management systems (CMS) and SEO practices;


• Adeptness in working in a fast-paced environment;


• Self-motivated, flexible and a team player.
  
  

Kaizen Gaming Perks

• 🏃 A buddy will support you with your onboarding;


• 🕑 Hybrid way of working;


• 💸 Competitive pay & bonus scheme;


• ⭐ Developmental 360° feedback framework;


• 💰 Monthly meal allowance;


• 👩‍⚕️ Private health insurance for you and your family;


• 📚 Unlimited access to Udemy & continuous training;


• 👨‍👩‍👧‍👦 Family Support.