Marketing Automation Specialist

Inetum is a leading global IT services company dedicated to providing innovative solutions to our customers. We are committed to promoting a dynamic, inclusive, and diverse work environment where creativity and collaboration thrive. We are present in 19 countries and have more than 28,000 employees worldwide.

If you are looking for a dynamic, innovative, and technology-driven company, Inetum is the place for you! Come and be part of Inetum!

 The team manages and enhances digital marketing tools—including websites, mobile apps, and email platforms—to help marketers deliver more targeted content and improve client engagement.

Its mission is to ensure efficient, timely, and relevant communication through optimized digital channels.

The role includes creating and maintaining KPI dashboards (Adobe Analytics, Tableau, Power BI) to measure the performance of digital tools and campaigns.

Key Responsibilities

Context

The Digital Marketing Tech Stack includes:

• Public websites, e‑platforms, and CMS
• Marketing automation and mass‑emailing tools
• Survey solutions
• Data analytics and reporting platforms

Mission

• Manage projects with Product and Marketing teams (Marketing, FX, Rates, Equities, Research), aligning digital solutions with business strategy and platform needs
• Understand the Digital Marketing ecosystem and its interactions with CRM, telemetry databases, e‑platforms, and CMS
• Identify opportunities for new features, run pilots/tests, and propose enhancements

Main Tasks

• Design, configure, and deploy automated and ad‑hoc email campaigns
• Run A/B and multivariate tests; monitor KPIs (open rate, CTR, conversion, attribution)
• Develop automated digital marketing workflows across connected systems
• Analyze campaign results and produce reports to optimize strategy
• Define data analysis approaches to support product decisions and business performance

• Digital Marketing
• Bachelor’s degree in Business, Finance, Economics, Data Science, Communications, or Digital Marketing
• Experience with marketing automation and email marketing platforms
• Proficiency in Excel, Power BI, and Tableau
• Basic knowledge of HTML/CSS

Language Skills

• English – Mastery