Omnichannel Strategist

About Publicis Groupe

Publicis Groupe, the world's second-largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy known as The Power of One, it puts clients at the center by promoting the growth of their business through creative agencies such as Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun, and Digitas, along with media agencies like Zenith, Starcom, Spark, and Performics, and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology, and Data, offering a value proposition that effectively connects brands and consumers.

Market Omnichannel Strategy Lead unifies specialist outputs across media, CRM, and digital ecosystems to activate the Connected Model vision through integrated campaign planning, launches, and other local or always-on activities 

Working closely with Market Digital Ops & Media Leads, the role ensures cohesive customer journey orchestration, aligning touchpoints, audience behaviour insights, and brand growth objectives into scalable omnichannel strategies. 

Strategic Integration & Omnichannel Leadership  

• Unify specialist outputs across Collective disciplines to design and deliver integrated omnichannel strategies in market. Follow and translate central guidelines into actionable market activities, connecting media, CRM, web, personalization, SEO, and digital channels into cohesive customer journeys.  

• Lead senior client engagement on the Connected Model, positioning it as a growth accelerator linked to business objectives, funnel performance, and omnichannel transformation.  

• Acting as the strategic link between central capabilities (across Media and Digital workstreams) and local market execution to ensure consistency with central vision while maintaining local relevance, overseeing quality of delivery, client satisfaction, and integration into broader growth agendas.  

Quality & Performance Measurement 

• Oversee the quality and consistency of omnichannel strategic output across campaigns, including central launches, tactical activations, and always-on programs. Partner with Data & Insight teams to validate performance, define KPIs, and continuously optimise the omnichannel approach. 

Brand Collaboration  

• Become trusted partner of local Brand lead and position omnichannel strategy within broader growth agendas 

Deliverables: 

• Local and Global Omni Channel Brand Playbooks  

• Set clear KPIs and roadmap for delivering Omni Channel Strategies   

• Craft and Deliver Compelling Omni Channel Strategies  

• Success narratives, capturing local proof points and case studies that demonstrate the acceleration and value creation from Omni Channel Strategies  

What does Success Look Like: 

• Strong Client Satisfaction scores based on Omi Channel Strategy Initiatives  

• Ability to show tangible business growth and campaign results as a result of Omni Channel Strategy Initiatives  

• Clear process and way of working for delivering Omni Channel Strategies on a consistent basis  

• 10+ years in strategic planning or communications planning roles  

• Proven track record of  delivering cross-channel strategies for major brands across sectors.  

• Deep expertise in one of the disciplines of media strategy, CRM lifecycle planning, or digital planning 

• Skilled in using data, research, and insight tools to inform strategy (e.g., TGI, YouGov, CRM platforms, social listening tools) but with the desire to push new solutions ie ID based planning  

• Willingness to embrace uncertainty (No egos)  

• Comfortable navigating complexity and ambiguity with maturity and resilience.  

• Fluent in English and the local market language.  

Why Join Us

Because we offer reasons such as:

•  Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
•  Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform, Marcel.
•  Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
•  Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our WorkYourWorld program.
• ✨ Work-Life Balance: Enjoy a hybrid model with up to two days working from home. Full remote during Easter, Christmas, and 3 weeks in Summer. Flexible work start schedule.

At Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals regardless of their background. We do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual’s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

This opportunity does not provide relocation support.