Performance Marketing (B2B Healthcare Marketplace)

SheerMe is a leading health and wellness company revolutionizing the industry with our innovative super app. We offer a comprehensive suite of features designed to empower users to take control of their well-being, all in one place.

About the Role:
We are seeking a driven and results-oriented Performance Marketing Specialist to join our growing team. You will play a key role in driving user acquisition and engagement for our super app through a variety of paid channels. You will be responsible for developing and executing data-driven marketing campaigns, analyzing performance, and optimizing strategies to achieve our user growth goals.

Responsibilities:
● Develop and execute paid marketing campaigns across various channels, including Google Ads, Apple Search Ads, social media advertising (Facebook, Instagram, etc.), and other relevant platforms;
● Manage campaign budgets and ensure return on investment (ROI) is achieved;
● Analyze campaign performance data and identify areas for improvement;
● Optimize campaigns based on insights to maximize user acquisition and engagement;
● Stay up-to-date on the latest trends and best practices in performance marketing;
● Collaborate with internal teams, including product, design, and engineering, to ensure a seamless user experience;
● Create and present performance marketing reports to stakeholders.

Qualifications:
● 2-3 years of experience in performance marketing, with a focus on mobile app user acquisition;
● Proven track record of success in developing and executing high-performing paid marketing campaigns;
● Strong understanding of marketing metrics and analytics (e.g., CPL, ROI, LTV);
● Experience with conversion tracking and attribution modeling;
● Excellent knowledge of Google Ads, Apple Search Ads, and social media advertising platforms;
● Experience with marketing automation tools a plus;
● Data-driven and analytical mind-set;
● Excellent communication and presentation skills;
● Ability to work independently and as part of a team;
● Passion for health and wellness.

Bonus Points:
● Experience in the health and wellness industry
● Experience with app marketing campaigns
● Experience with A/B testing and growth hacking methodologies

Benefits:
We offer a competitive compensation package, including health insurance, paid time off, and the opportunity to work on a cutting-edge product that is making a positive impact on people's lives. You will also have the chance to work in a fast-paced and dynamic environment with a talented team.
Join us and be a part of the future of wellness!