Performance Marketing Executive

Why are we hiring?

Tonic App is speeding up! We are conquering new markets, building even more amazing tools and our team is getting bigger!

Who are we?

We are helping medical doctors on their day-to-day, by creating a new digital ecosystem where they can easily access the most useful professional resources. By wasting less time searching for the content & tools they need, they have more time for what really matters: their patients.

About the role

Tonic’s ultimate objective is to bring efficiency to the healthcare system. Tonic is a from-doctors-to-doctors platform that enables the collective brain power of doctors around the world by providing a mobile platform where they can discuss cases and access updated treatment protocols and algorithms. 

As a Performance Marketing Executive in the company’s current context, you will have to deliver and sustain an ambitious performance marketing plan across all digital paid channels. This will give you a high degree of autonomy and, collaterally, a high degree of responsibility. You will need to have a growth mindset and some experience in designing and executing campaigns in core channels such as Google Ads, FB Ads, LinkedIn and Instagram in different markets. You also need to be self-sufficient in terms of reporting, analysis and optimization. 

Direct Responsibilities

• Manage all of Tonic’s performance marketing campaigns

• Manage the campaign budget rigorously

• Monitor all marketing campaigns and improve them when necessary

• Work with designers, copywriters and other stakeholders to ensure updated assets

• Track competitors’ activities

• Understand market niches, positioning and angles to explore

What we are looking for? 

• Track record of success running paid campaigns across multiple platforms (Facebook, Instagram, Google SEM, LinkedIn)

• 2+ years of experience managing paid mobile campaigns in-house / agency side and deep understanding of the mobile app ecosystem

• A relevant college degree

• Experience in marketing mobile products

• Proficient in MS Excel

• Demonstrable experience designing and implementing successful marketing campaigns

• Basic design skills with low code design tools (i.e. Canva)

• Solid knowledge of SEO, web analytics and Google Adwords

• Self-starter, get it done mentality

• Excellent communications skills

• Strong analytical and project management skills

• Excited about being highly strategic and operational simultaneously

What we offer:

• Our team is our best asset. Work with extremely smart and talented individuals in a company culture that privileges collaboration

• Opportunity to be part of a fast-growing start-up and help shape the future of digital health in Europe

• A startup experience in the best tech startup community of Porto - Founders Founders

• An exciting career opportunity where personal growth and advancement are aligned with the rapid development of a fast-growing company

• Enjoy a high degree of responsibility and independence in structuring your work with the possibility to work from home as needed

• Performance bonus

• Health insurance