Product Marketing Manager

We are looking for a Product Marketing Manager who will drive content and product marketing initiatives across multiple channels, ensuring strong positioning, consistent messaging, and measurable impact on brand visibility and user activation.

Location: office-based in Lisbon, Portugal (relocation supported)

Responsibilities:

•  Manage and optimize content across all PESO channels (paid, earned, shared, owned)


•  Improve CTA placements and overall conversion flow across content assets


•  Execute and optimize content distribution and user activation strategies


•  Track and analyze performance metrics (OR, CR, content reach, reprints) and implement improvements


•  Own and continuously update website and social media content aligned with SEO and growth goals


•  Coordinate cross-functionally with content, marketing, business development, and legal teams


•  Identify new opportunities for placements, partnerships, and media exposure


•  Work with key Media, managing media buying


•  Improve content production workflows for better speed and quality


•  Manage and oversee content delivery from external contributors and subcontractors


•  Refresh and optimize evergreen content and creative assets

Requirements:

• Strong Experience in B2B with Game Providers / Live Games / Slots Aggregator


• 4+ years of experience in marketing


• Strong experience in digital and lead-gen marketing


• Solid understanding of content marketing, SEO, PR, and brand comms


• Experience working with external stakeholders, such as SBC, SiGMA, EGR, IGA, GGA, etc.


• Ability to work with briefs and deliver ready-to-publish content


• Experience with marketing tools and performance tracking


• Strong organizational skills and ability to manage multiple stakeholders


• Affiliate marketing/reputation management experience is a plus


• English: B2/C1+ (fluent), additional languages are a plus

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