PPC Specialist (m/f/d)

LisbonUsercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.

If you are an experienced PPC professional, here's an exciting opportunity to contribute to Usercentrics! As we expand our Marketing team, we are looking for a driven PPC Specialist to elevate our paid search strategy. 

This is a hands-on role in which you will play a crucial part  in the geo and product expansion, improving efficiency of our paid ad campaigns, with primary focus on the Google and Microsoft eco system. You will collaborate closely with members of the DemandGen team, as well as other cross-functional teams within and outside the marketing department, including Product & Partner, WebDev, Content, and Data teams.

• Drive customer acquisition of main product-led motion by launching and optimizing paid ad campaigns towards pre and in-product conversion events on major paid ad platforms (Google Ads, Bing Ads, Youtube Ads).
• Plan, launch and optimise ad campaigns for new products. Ensuring efficient campaign structure, quality ads, optimal bids, including identifying and tagging for ideal in-product events that will drive success and growth.
• Own, launch and optimise an effective retargeting structure across search, youtube and programmatic, building audiences through web events and customer match.
• Manage substantial budgets and maintain a steady pacing in a challenging industry against ROI targets.
• Collaborate with data specialists to bring forward innovative ideas in data application on PPC tactics.
• Plan and execute advanced A/B testing, analyze results, and implement improvements for continuous optimization.
• Acquire a deep understanding of the business and websites’ success metrics such as LTVs, and conversion rates, and support in building a paid search strategy that works towards solving challenges.
• Stay at the forefront of best practices, strategies, and industry standards related to paid search.
• Explore and capitalize on emerging opportunities and trends within the paid search landscape.

• 4+ years of hands-on paid search campaign management
• Experience in B2B SaaS.
• You live and breathe Google Ads and Bing Ads
• You have a strong understanding of tracking and tagging (GA4, GTM)
• Intermediate to advanced proficiency in Excel/Google sheets (like vlookup function)
• Data-driven and analytics mindset with a drive to always dig deeper.
• Deep understanding of Marketing and Business KPIs and funnel stages in a B2B environment 
• Fluency in English. Other languages are a plus.
• A collaborative approach, open to learning and contributing ideas to the team.
• Strong communication, project, and time management.
• An open mindset towards testing new ideas and strategies.
• A well-informed and cautious approach to the adoption of new products and best practices provided by the marketing platforms, ensuring that they fit and support our business goals and capabilities.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

• Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
• Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
• Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
• Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
• We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
• You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being