Search Expert

Position Snapshot 

Position Summary 

The core part of the Search Expert role is to support the Category Digital Leads in developing a holistic search strategy and coordinating its implementation across markets, connected with local Nestlé teams, external agencies, and partners. The goal is to help accelerate achieving our Search objectives and KPIs more effectively and efficiently.
 
This job is a fantastic opportunity for the right person who is looking to manage Search holistically and internationally.

A day in the life of... 

• Expert supports Zone Category Digital Lead in developing/implementing the Search strategy, assessing brands and market Search maturity, and increasing Search understanding in the markets


• Oversees the development, performance, and optimization of all SEO/SEM campaigns across Search Engines, eRetailers, LLMs, Platforms and Voice with local partner agencies


• Manages Search agencies in place to maximize effectiveness (keyword acquisitions, audience management, analysis, and optimization)


• Manages localization/development of Keyword Strategy in coordination with business objectives to optimize existing content and uncover opportunities for improvement


• Supports the Category team and market teams with capability building, across Search holistically (coordinating webinars and written guidelines).


• Supports the establishment and roll-out of a governance model, processes, and ways of work with the aim of deploying the Search strategy effectively and efficiently in a complex organization


• Advocates the usage and implementation of global Search frameworks and solutions (internal shared services and recommended tools) in the markets to their full potential to reach business objectives


• Creation and distribution of regular performance reports/best practices

  
What will make you successful 

• More than 5 years in digital marketing (working with large FMCG brands is a plus)


• Successfully delivered on KPIs, especially top and bottom-line business results


• Proven knowledge of Search holistically (paid, organic, eRetail, LLMs)


• Knowledge of AI-driven search ecosystems, with an understanding of how large language models (LLMs) index and retrieve website content, in order to inform content and technical optimization strategies


• Proficient English: writing, reading, speaking


• Proven change management experience


• Clear communication skills, for daily activities or handling global presentations


• Proven team-oriented mentality and attitude


• Result oriented


• Must be able to deal with complex organizational model and several stakeholders


• If possible, experience in B2B environment


• Can work independently and predominantly in a remote team


• Pro-active and self-driven

What we offer  

Here at NBS we care about our Talents and we continuously work to have our teams engaged and our people achieving their best professional performance, without forgetting personal development and work-life balance. Joining us will bring you:  

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  Development of expertise in Nestlé’s Shared Solutions Business 

  
  

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  Immersion in a culturally diverse team 

  
  

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  Local and international exposure 

  
  

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  Flexible working environment 

  
  

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  Engagement and wellbeing activities 

  
  

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  Competitive salary and annual bonus according to your performance 

  
  

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  Meal allowance card 

  
  

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  Flex Benefits - at NBS you can choose what benefits are more suitable for you 

  
  

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  Make part of the Nestlé Club and get discount in several partners 

  
  

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  Free coffee (and good coffee) at the office 

  
  

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  Shop with special discounts for employees 

  
  


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  Company equipment according to professional needs 

  
  


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  Medical support available at the office 

  
  


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  E-learning courses and training program to get you where you aim to be