User Engagement Lead

As the User Engagement Lead, you will drive user onboarding, engagement, re-activation, and social connection, ensuring users feel consistently motivated and satisfied. You will own lifecycle marketing campaigns that utilize data-driven insights to enhance the user journey.

Key Responsibilities

Core Product Engagement

• Collaborate with the product team to create contextual feature discovery and promote new feature launches.


• Drive KPIs by leveraging email, push, IAM, and other communication channels to connect with users effectively.

Lifecycle Strategy and Engagement

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  Onboarding Optimization: Lead initiatives to ensure new users have a smooth, engaging onboarding experience, setting the stage for long-term retention.


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  Data-Driven Re-Engagement: Utilize behavioral triggers and tailored nudges to keep users actively engaged with the app.


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  Re-Activation Campaigns: Design personalized outreach efforts to re-engage inactive users, using targeted messaging and tailored offers.


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  Social Activations: Develop friend invites, community activities, and social prompts to encourage interaction and foster connections within the app.

Campaign Management and Lifecycle Operations

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  Event-Based Campaigns: Plan and execute themed events or challenges that promote group participation and build excitement among users.


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  Limited-Time Offers: Develop seasonal promotions, exclusive bonuses, and time-sensitive offers to enhance user excitement and urgency.


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  Personalized Reactivation Campaigns: Craft reactivation campaigns tailored to dormant users, using data insights to draw them back into the fold.

Cross-Functional Collaboration

• Work closely with product, marketing, and data teams to align campaigns with business goals and ensure seamless execution.


• Share performance insights, user behavior trends, and strategic recommendations to improve engagement initiatives continually.

Who You Are

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  Experimentation and Growth Leader: A strategic thinker with a bias for action and a passion for testing hypotheses, learning fast, and iterating to find scalable solutions.Adept at balancing big-picture strategy with hands-on execution, thriving in a culture that values curiosity and continuous improvement.


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  User-Centric: A deep understanding of user behavior, with a passion for crafting engaging experiences that keep users motivated to return.


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  Dynamic Problem-Solver: Thrives in dynamic, fast-paced environments, with a proactive approach to ownership and execution.


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  Lifecycle Optimization Expert: Experienced in designing strategies for user onboarding, re-engagement, and retention, with a focus on lifecycle optimization in B2C companies.


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  Data-Driven Marketer: Proficient in analytics tools like Amplitude, Looker, or Tableau, using insights to improve engagement and retention.


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  CRM Expert: Skilled in CRM platforms like Braze, MoEngage, or Iterable, with expertise in creating automation workflows, segmentation, and targeting strategies.


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  Innovative Campaign Creator: A strong background in designing event-based campaigns, limited-time offers, and personalized reactivation efforts that drive excitement.


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  Collaborative Partner: Experienced in cross-functional teamwork, aligning with various departments to execute successful campaigns.

Experience and Skills

• 5+ years in user engagement, lifecycle marketing, and CRM, preferably in B2C companies.


• Expertise in CRM and lifecycle marketing platforms to design complex workflows and data-driven campaigns.


• Strong copywriting, campaign design, and content creation abilities.


• Proven success in driving KPIs related to user activation, engagement, and reactivation.


• Fluent in English.

Why join us
This is your chance to lead user engagement efforts in a dynamic, fast-growing environment. You’ll have the opportunity to directly shape how we connect with users, fostering meaningful interactions and driving impactful results.

• Remote-friendly & Flexible hours: Work from anywhere, with performance focused on results, not hours.


• Apple devices for work


• Health insurance coverage


• WellBeing program


• Unlimited time-off policy

Join us in delivering an unparalleled user experience!