UX/UI Optimization Specialist

Position Summary

The main purpose of the UX/UI Websites Optimization Specialist is to support the Business/Market in user experience and content optimization process on Nestlé websites and/or Mobile Applications (corporate, brand, eCommerce or internal platforms), ensuring consistency and maintaining high-quality information standards across the websites. Integrate analytical services/tools, create based on visitor’s behavior insights and recommendation, monitor and track customers activities on the websites, support Business/Market in integration process of these recommendations. Setup A/B tests of pages and present to Business/Market recommendations with clear explanation of the value of these changes. Roles requires knowledge of Google platform (Google Analytics, Google Tag Manager, and Google Optimize), SessionCam, GlassBox, Usabilla, TINT, understanding the functionality of Drupal and Magento CMS, experience in UX and UI fundamental research and design, good analytical and communication skills. Provide support to the partners as the UX/UI optimization expert during relevant meetings and the development of internal functional trainings. A day in the life of...

• Integrate Analytical services/tools and use them to analyze customer behavior to build insights and recommendations;


• Analyze customers interaction with the website and provide solutions based on Nestlé and industry UX/UI best practices;


• Generate A/B testing hypothesis, manage experiments and provide suggestions on the next steps;


• Set up feedback collection on websites, analyze users' perceptions and provide actionable insights;


• Test and implement new service offerings;


• Act as an expert for the brand during testing of new functionalities;


• Present solutions to the Brand managers and provide next steps regarding required changes/implementations;


• Supporting IBS Web content team during integration recommendation in to the websites;


• Mentor and support other team members (web content editors, tech team, brand managers, tech agencies, UX/UI website optimization specialists);


• Developing documentation.


• Internal quality check


• Participate in functional trainings development
   

What will make you successful

• University Degree ideally in Human-Machine Interaction, Psychology, Digital Technologies, or other relevant fields


• Specific courses in UX/UI design, UX Research, Website Analytics


• 2+ year successful experience with website optimization and analysis field.


• Understanding of website ecosystem (front-end optimization and Web Analytics);


• Specific hands-on experience with Analytical Services and Optimization Tools:

          - Web analytics (ideally Google Analytics)

          - User Behavior (ideally SessionCam, Glassbox)

          - A/B testing (ideally Google Optimize)

          - feedback & survey (ideally Usabilla, GetFeedback)

          - User Generated Content (ideally TINT)

          - Web-design

• Proven UX or UI experience (previous projects and experience)


• Knowledge of key principles of users research and stakeholder interview


• Experience in data analysis. Ability to work with large volumes of data; extrapolate conclusions from variety of data sources, both quantitative and qualitative


• Data visualization and presentation skills


• Strong data analysis and problem-solving skills


• Business communication and stakeholder management.


• Ability to quickly adjust when taking part in the iterative process of UX optimization at different stages (research, analysis, testing, strategical planning)


• Strong intermediate or advanced level of English.