Marketing Executive

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Job Description - Marketing Executive

Job Description

MARKETING EXECUTIVE RESPONSIBILITY

• Plan, coordinate and administer hotel sponsored entertainment activities.
• Coordinate with and provide support to hotel departments, suppliers, partners and other relevant parties for all promotional activities, trade shows, and food and beverage promotions.
• Plans, prepares and coordinates the timely placement of promotional material and other visual displays in strategic locations throughout the hotel.
• Set up, coordinates and implements direct mail promotional campaigns in accordance with the hotels’ business plan.
• Coordinates the production of monthly mailers for food & beverage and sales & marketing items.
• Procure and maintain hotel corporate gift item inventory and ensure the distribution of gifts is carried out in accordance with hotel policies and procedures.
• Administer all advertising contracts and maintain detailed records of all orders, communications, proofs and advertisements with publishing houses and agencies.
• Complies with and handles all requests for hotel information from publisher of consumers and trade directories.
• Coordinates all advertising requirements, such as photograph and media schedules.
• Maintains and updates Hotel’s photographic library and disseminates them to clients, as and when required

RESPONSIBLE BUSINESS

• Liaise with Director of Sales and Marketing and General Manager daily
• Liaise with Revenue Manager for all reservation configurations
• Ensure effective interdepartmental communication
• Liaise with Director of Sales and Marketing on all quotes for extended stays' groups for sign off prior to presentation to client
• Preparation of quotes, issuing of contracts, communications, database input and filing
• Preparing of month end reports and monthly forecasts, anticipated revenue forecast, yearly budgets, weekly forecasts and weekly budgeting
• Identify new sources of residential accommodations / special events / group bookings
• Ensuring that all requests are replied to within 24 hours

Sales

• Conduct site inspections
• Conduct a minimum of sales calls per week in accordance with the business plan.
• Cold calling to secure new business sales calls/appointments
• Telemarketing
• Communicate and follow through with hotel departments to ensure that the sales commitment is being fulfilled
• Assist with market intelligence and information gathering of benefit to the hotel.

Management

• Comply with and ensure adherence to all of the hotel’s policies and procedures
• Comply with all occupational health and safety policies and procedures
• Attend all scheduled meetings.
• Maintain a good working relationship with all staff and colleagues throughout the hotel and sister properties
• Maintain in good working order all hotel property in your possession.
• Maintain a positive and professional attitude at all times
• Have working knowledge of budget targets and develop strategies to achieve set targets
• Develop methods and initiatives to increase departmental revenue within the sales team.

GENERAL

• Communicate effectively with all other departments
• Attend meetings, training sessions and any other required meeting or training session.
• Identify opportunities to innovate service delivery and product offering to meet and exceed client expectations.
• Ensure safe work practices are adopted at all time and report any OHS concerns immediately to your direct manager or HR Manager
• Achievement of budget revenue
• Acquisition of key accounts
• All client requests are followed up on and responded to within same business day.
• Assigned projects are completed within designated timeframes
• Efficient communication platform is consistently maintained
• Maintains an 'executive presence' and uphold high professional standards in all dealings.
• Reports, presentations and other administrative duties are consistently on a high standard

PERSONAL CHARACTERISTICS

Education

• Bachelor of Science in Administration or Hotel Management degree
• Tertiary qualifications relevant to Marketing or Sales would be an advantage

Experience

• Previous experience within a hotel sales environment in an internationally recognized hotel chain at managerial level for at least 3 to 5 years within Qatar market.  
• Current/previous responsibility for key accounts and new business generation in premium markets. 
• Track record of achieving sales targets.
• Existing corporate accounts in Qatar market.
• Demonstrated ability to manage own and others tasks through to conclusion.
• Ability to lead presentations, conduct effective negotiations and close deals.

Technical

• Competent Word, Excel, PowerPoint and software packages
• High proficiency in English language oral and written skills
• Highly organized, able to coordinate the efforts of others and manage multiple assignments and projects.
• Knowledge of hotel PMS (HIS, Opera) and other industry related software programs.

Personal Attributes

•‘Can do’ attitude combined with a high level of energy
• Professionally groomed
• Articulate and confident
• Effective problem-solving eskills
• Possess highly developed EQ
• Adaptable to and plans for the demands of a 24x7 hotel environment.
• Ability to work to deadlines and maintain composure at all times
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