SENIOR DIGITAL MARKETING SPECIALIST F&B

NEW VACANCY
SENIOR MARKETING SPECIALIST F&B

LEADING FOOD INDUSTRY
IN DOHA
FLUENT ENGLISH & ARABIC

Minimum 5 years experience in Qatar.

OVERVIEW OF ROLE

The F&B Marketing Specialist is responsible for developing, implementing, monitoring and evaluating all marketing communications strategies for the F&B outlets including advertising, promotions, public relations, e-commerce, social
media and collateral with focus on driving incremental revenue in line with the overall visions and objectives of the outlets.

Job Description:

We seek a highly skilled and experienced Senior Marketing Specialist to join our dynamic team. The ideal candidate will be passionate about marketing and have a proven track record of driving successful marketing campaigns and initiatives. As a Senior Marketing Specialist, you will be responsible for developing and executing strategic marketing plans to promote our products/services and grow our brand presence.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer engagement.
• Conduct market research to identify trends, competitor activities, and customer preferences.
• Collaborate with cross-functional teams to develop and execute integrated marketing campaigns across multiple channels, including digital, social media, email, and events.
• Manage product listings and optimize presence on different aggregator platforms (such as Talabat, Snoonu, Rafeeq, etc.) to maximize visibility and sales opportunities.
• Utilize WordPress to update and maintain the company website, ensuring content is current, engaging, and optimized for search engines.
• Create and manage ads on WordPress, including banner ads, display ads, and sponsored content, to promote products/services and drive traffic to the website.
• Develop and execute digital marketing campaigns across various social media platforms, including Meta platforms (Facebook, Instagram), TikTok, Snapchat, etc., to reach target audiences and achieve marketing objectives.
• Collaborate with influencers to execute PR campaigns and leverage influencer partnerships to enhance brand visibility and credibility.
• Manage and lead a team of marketing professionals, providing guidance, support, and mentorship to ensure team members are aligned with marketing goals and objectives.
• Delegate tasks effectively, manage workload distribution, and oversee team performance to ensure timely delivery of marketing initiatives.
• Create compelling content for marketing materials, including website copy, blog posts, email newsletters, and social media posts.
• Analyze marketing data and metrics to track campaign performance, identify areas for improvement, and make data-driven decisions.
• Stay up-to-date with the latest trends and best practices in marketing and digital technologies.
• Arrange monthly reports to the management.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
• 3 years of experience in marketing, with a focus on digital marketing and campaign management.
• Proven track record of developing and executing successful marketing campaigns that drive results.
• Strong analytical skills and ability to interpret data to inform marketing strategies and tactics.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Highly creative with a keen eye for design and attention to detail.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Experience with marketing automation tools, CRM systems, and analytics platforms.

Job Type: Full-time

Pay: QAR6,000.00 - QAR8,000.00 per month

Ability to commute/relocate:

• Doha: Reliably commute or planning to relocate before starting work (Required)