Job Summary
The Beauty Consultant’s primary responsibility is to generate in-store sales. The BC is under the supervision of the Area BA Manager, a partner to the National Sales Manager and contributes to brand awareness and retail sales to influence Sunday Riley’s in-store success. The BC is accountable for sales performance, VPT/PPT growth, personal development and growth of the customer database by providing excellent & exceptional customer service.
The ideal candidate must enjoy the retail environment and must have a strong background in the beauty industry, sales and customer experience. The candidate must be a stellar seller, organized, responsible, detail-oriented, a self-starter, a multi-tasker and possess strong follow-up skills. Communication skills, timely reporting practices, follow-through, and a collaborative approach with Area Sales Supervisor to develop strategic in-store sales and activities are a must. Energy, passion & resilience are crucial; must be comfortable working in a fast-paced, entrepreneurial environment.
Job Description
- To deliver exceptional customer service to all potential/actual customers.
- To offer all customers the opportunity to experience the product on the skin.
- To consistently achieve and deliver the KPI targets.
- To develop excellent in-store relationships with management/peers.
- To ensure planogram implementation as per the guidelines
- To ensure product availability is maintained in the stores by communicating it with the respective store manager
- To know and understand sales achievements, figures and data and to have personal accountability for all deliverables.
Product Knowledge
- To demonstrate an in depth and fluent knowledge of all the Sunday Riley products, collections, features and benefits through detailed training with the education team.
- To have personal accountability for learning and development including own research and asking the back-office team for additional learning and questions. This includes attending all training provided and contributing to a group learning environment.
- To have wide skincare knowledge in general and to understand all methods, techniques, layering and suitability of the Sunday Riley products.
- To be able to answer all customer’s questions honestly and effectively in order to recommend the exact products suited to them.
Store Environment
- To achieve and maintain an excellent retail environment with the highest standards in all areas of the sales floor, tester and product replenishment and the stock room area.
- To support with floor moves and implementation of promotions whilst ensuring consistent delivery of housekeeping, presentation and personal grooming standards.
- To act in a responsible and positive manner at all times, ensuring that the Sunday Riley codes of practice, health and safety are adhered to and followed.
- To be responsible for ensuring, recording and reporting: the availability of our listed products, the store’s adherence to the visual merchandising agreements and brand standards, the availability of testers, sachets and samples.
Key Deliverables:
- Achievement and Exceed the store sales target & personal sales target
- Achieve and Exceed UPT & VPT targets
- Exceptional customer experience/journey & growth/development of customer database..
- Ensure visual merchandising and executional excellence in store.
- Share competitive brands activations and newness instore
- Effective admin management/personal development/learning & growth.
Experiences and Skills Required:
- Minimum 3 years of retail, sales and/or beauty industry experience, preferably in the skincare industry
- Previous experience with Beauty Department Stores preferable.
- Memorable, positive, professional and enthusiastic presence
- Passion for skincare.
- Strong aptitude for product knowledge, brand messaging and selling
- Experience working in an open-sell environment
- Self-motivated, committed and goal-oriented
- Energetic and passionate with an entrepreneurial, flexible, friendly spirit
- Ability to travel required
- English Required (Arabic, Russian and/or Mandarin speaking preferred but not required)
Work Location, Territory, and work week
- This role is field based in-store.
- This is a full time role with 1 day off per week.
- The Beauty Consultant is responsible for adhering to the schedule set out for them by the Retail Area Manager