Responsible to implement all sales activities and maximize business opportunities in specific area of responsibility, implementing and executing all sales action plans. Reporting to the Cluster Director of Sales, MICE, responsibilities and essential job functions include but are not limited to the following.
Essential Responsibilities and Duties
Business Development and Prospecting:
- Solicit, confirm Corporate accounts including negotiating rates and confirming contracts that ensure targeted budget achievement.
- Identify and create target accounts that will generate business on behalf of hotel but not conflict with GSO efforts.
- Utilize arrival reports, Hotelligence, Opera business intelligence, Knowland etc, to solicit and secure business on behalf of hotel.
- Use company wide programs, sales developments, prospecting projects, GSO customer events and reporting for individual business development.
- Follow up on all business inquiries and leads and qualify business to generate room nights and impact RevPar performance.
- Impact corporate sales production to ensure maximum account penetration.
- Create and execute account plans for top 20 accounts and make recommendations re: pricing, yield management, room night production, sales activities, etc.
- Achieve monthly and annual revenue and direct sales goals including outside sales calls, prospecting calls, site inspections, and entertainment as outlined.
- Manage annual RFP process for each individual targeted account including account and market intelligence and pricing recommendations to maximize hotel profitability and secure travel program inclusion.
- Seek out new local business accounts with a focus on City Wide Sports Groups and Sports Travel.