Digital Marketing Specialist

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Job Description - Digital Marketing Specialist

Key Responsibilities:

  • Develop and Execute Campaigns: Plan, execute, and optimize digital marketing campaigns across various channels such as email, social media, search engines, and display advertising.
  • Content Creation and Management: Collaborate with content creators to produce engaging content for digital channels, including blogs, videos, and social media posts.
  • SEO and SEM Management: Conduct keyword research and implement search engine optimization (SEO) strategies to improve website visibility and search engine rankings. Manage paid search campaigns (SEM) to drive targeted traffic.
  • Social Media Management: Manage and monitor the company's social media profiles, create and schedule content, engage with followers, and analyze performance.
  • Email Marketing: Plan and execute email marketing campaigns, including newsletters, promotional emails, and automated sequences. Monitor open and click-through rates and optimize campaigns for better performance.
  • Analytics and Reporting: Track, analyze, and report on the performance of digital marketing campaigns using tools such as Google Analytics. Use data-driven insights to adjust strategies and improve results.
  • Audience Targeting and Segmentation: Identify target audiences and create tailored campaigns to engage specific customer segments effectively.
  • Budget Management: Monitor and manage the digital marketing budget, allocating resources efficiently to achieve maximum ROI.
  • Collaboration: Work closely with other departments such as sales, product, and customer service to ensure consistency in messaging and brand voice across all channels.
  • Stay Up-to-Date: Keep abreast of industry trends, best practices, and emerging technologies in digital marketing.

Job Type: Full-time

Pay: QAR4,000.00 - QAR5,000.00 per month

Application Question(s):

  • Please indicate your joining availability
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