A little bit about us!
At Snoonu, we hold the belief that technology has the power to make anything possible.
Our Vision: to be the first Qatari Super App that propels the region and its community through innovation and technology. We envision a global expansion where what we do surpasses norms and limitations every time.
Our Mission: To radically transform how people live by leveraging technology to connect them with endless possibilities.
Values we live by:
Be Customer Obsessed - “Focus on the customer and all else will follow.”
Act with Integrity - “We are honest, ethical, and trustworthy in everything we do.”
Be Curious and Creative - “We constantly innovate and create solutions to bring a lasting positive impact.”
Lead by Example and Take Ownership - “Be the change you want to see and take ownership.”
Hustle and Deliver Results - “You can do more by doing less, better, and faster.”
It's all about people - “Be a Team player, together we are stronger.”
The Main Purpose of your role is to:
- Building, planning and executing an annual calendar of campaigns and events, in-app & web events, optimizing for local and seasonal events, and brand building activity.
- Executing against a promotional & value strategy, working with the merchant partners to drive value for our customers.
- Working with our in-house creative departments to develop integrated campaigns.
- Working with the in-house social media & influencer team to build activity to support campaigns.
- Brainstorming and implementing event plans and concepts.
- Design and implement a Go-to-Market (Marketing) Strategy including brand positioning, communication strategy, in-app promotions, promotional strategy, consumer targeting etc.
- Leverage market data, customer segmentation, competition mapping, value proposition, competitive advantage and together with the stakeholders.
- Build overall brand awareness across all segments of the market, recognize and react to market trends, and deliver localized campaigns to meet aggressive growth targets.
- Establish KPIs, create results forecasts, and track performance to ensure marketing plans are delivering expected business outcomes.
- Align, implement and lead multi-channel digital marketing campaigns to drive brand awareness, user acquisition, retargeting, retention and user growth with digital team.
- Report results, conduct in-depth analysis on campaigns. performance, and provide improvement suggestions daily/weekly/monthly.
- Optimize all digital marketing campaigns and ads to reach success metrics.
- Manage campaign budgets, timeline, ROI, and data-driven improvements through optimization.
- Work closely with the digital marketing team to adapt the marketing plan for best performance as trends change.
- Report to and work with the VP to allocate and manage digital marketing spend as required, track costs and success accordingly.
Do you have some of these?
- 5+ years experience in Marketing role.
- Degree in advertising, marketing or similar field.
- 360-degree marketing across the full mix in a B2C environment- online/offline, digital/ traditional, direct marketing, brand, brand building/direct.
- Strong organizational & project management skills.
- experience using various analytic platforms: Amplitude, Tableau and Power BI.