Marketplace Manager

A little bit about us!

At Snoonu, we hold the belief that technology has the power to make anything possible.

Our Vision: to be the first Qatari Super App that propels the region and its community through innovation and technology. We envision a global expansion where what we do surpasses norms and limitations every time.

Our Mission: To radically transform how people live by leveraging technology to connect them with endless possibilities.

Values we live by: 

• Be Customer Obsessed - “Focus on the customer and all else will follow.”

• Act with Integrity - “We are honest, ethical, and trustworthy in everything we do.”

• Be Curious and Creative - “We constantly innovate and create solutions to bring a lasting positive impact.”

• Lead by Example and Take Ownership - “Be the change you want to see and take ownership.”

• Hustle and Deliver Results - “You can do more by doing less, better, and faster.”

• It's all about people - “Be a Team player, together we are stronger.”

The Main Purpose of your role is to:

• Building, planning and executing an annual calendar of campaigns and events, in-app & web events, optimizing for local and seasonal events, and brand building activity.
• Executing against a promotional & value strategy, working with the merchant partners to drive value for our customers.
• Working with our in-house creative departments to develop integrated campaigns.
• Working with the in-house social media & influencer team to build activity to support campaigns.
• Brainstorming and implementing event plans and concepts.
• Design and implement a Go-to-Market (Marketing) Strategy including brand positioning, communication strategy, in-app promotions, promotional strategy, consumer targeting etc.
• Leverage market data, customer segmentation, competition mapping, value proposition, competitive advantage and together with the stakeholders.
• Build overall brand awareness across all segments of the market, recognize and react to market trends, and deliver localized campaigns to meet aggressive growth targets.
• Establish KPIs, create results forecasts, and track performance to ensure marketing plans are delivering expected business outcomes.
• Align, implement and lead multi-channel digital marketing campaigns to drive brand awareness, user acquisition, retargeting, retention and user growth with digital team.
• Report results, conduct in-depth analysis on campaigns. performance, and provide improvement suggestions daily/weekly/monthly.
• Optimize all digital marketing campaigns and ads to reach success metrics.
• Manage campaign budgets, timeline, ROI, and data-driven improvements through optimization.
• Work closely with the digital marketing team to adapt the marketing plan for best performance as trends change.
• Report to and work with the VP to allocate and manage digital marketing spend as required, track costs and success accordingly.

Do you have some of these?

• 5+ years experience in Marketing role.
• Degree in advertising, marketing or similar field.
• 360-degree marketing across the full mix in a B2C environment- online/offline, digital/ traditional, direct marketing, brand, brand building/direct.
• Strong organizational & project management skills.
• experience using various analytic platforms: Amplitude, Tableau and Power BI.