Assistant Manager Pricing & Proposition

Assistant Manager Pricing & Proposition - Prepaid

Specialist Talent Sourcing @ Ooredoo Qatar | Global Talent Acquisition

About Us:

Ooredoo is a dynamic global Telecommunications player operating in 10 countries serving more than 138 million customers. Ooredoo Qatar employs approximately 1,600 people driving Ooredoo to be the number one choice for world-class communications services in Qatar, and it is a team that you can be part of!

Role Profile:

This role is responsible for developing and maintaining the product portfolio to drive the P&L of mobile prepaid segment customers through the definition of value propositions, go-to market

activities and management of the customer base.

Functional Context:

Ooredoo’s Consumer business unit is a critical part of the company’s first line customer facing activities for all consumer product offerings and has a significant role to play in long term business value creation through product design, achievement of sales revenue, profit and customer satisfaction, as defined in the annual business plans. The department is responsible for all activities involved in the P&L of all prepaid customers through the definition of value propositions and management of the customer base for all prepaid segments, aimed at delivering value for Ooredoo whilst maximizing customer retention and spend for B2C customers.

Role Accountabilities:

• Support achievement of the segment revenue and profitability by proactively managing and fulfilling segment targets (Revenue, APRU, Gross and Net adds, Base, etc) and KPIs according to yearly budget and quarterly/rolling forecast.

• Identify, develop and implement necessary plans and corrective actions accordingly.

• Implement prepaid segment mobile commercial strategy covering for pre- and postpaid and mobile and data sim service for B2C customers in accordance to company strategy.

• Develop a value based “more for more” driven proposition strategy by integrating mobile and content/OTT/Gaming/VAS and other services.

• Liaise and align with Product Development and Digital Team for partner management, contracts, integration, etc.

• Monitor and track market development, gain customer and competitor insight by utilizing market research and analytics

• Plan, manage and execute market communication plans (quarterly/yearly) cross segment wise in coordination with Brand and Coms, and sales channels.

• Liaise with marcoms team to execute the communication strategy and key messages based on the value propositions

• Ensure mobilization of frontline (Direct Sales, Indirect Sales, telesales and Customer Care) as integrated part of campaign kick-off’s.

• Work closely with Go-to-Market Manager to ensure quality in launches

• Work closely with Product Development Team, to ensure timely delivery of product launches of high quality.

• Facilitates the adoption of digital transformation initiatives and customer journeys in coordination with Digital team

• Manage NPS through quality product launches and continued improvement of existing customer journeys, process and products.

• Monitor on a regular basis reports from Internal Audit and Quality Management to ensure compliance throughout the division with minimal deviations.

• Ensure process and workflows managed effectively and regularly reviewed, in order to constantly improve levels of service delivery to customers.

Minimum Entry Qualifications:

Bachelor's Degree in Business Administration or Marketing or Similar.

8 years' experience in a similar role.

Work experience in Marketing, Product Management, Customer Value Management/Usage and Retention.

Significant experience from managing mobile Entry Value Segment and track record of driving cross/upsell within and between segments

Experience product lifecycle management