Sales Manager - Hotel Sales & Marketing

Job Summary

A hotel sales manager networks with potential clients, manages large accounts, works to maintain a loyal customer base, and oversees hotel sales and marketing strategies.

Job Responsibilities 1

Analyse local market trends and competitor activity to identify business leads.

Analyse current client base or target market for the hotel.

Devise new ways to expand that client base.

Develop customer accounts and travel within the local area to drive business into the specific hotel/cluster and to increase market/customer share in all revenue streams.

Develop promotional and advertising materials for the hotel.

Oversee distribution of marketing materials.

Reaches out to organizations and businesses that might require a hotel for conferences and events.

Meets with representatives from these companies to explain the hotel’s merits and amenities.

Job Responsibilities 2

Networks with wedding planners and special event planners to encourage hotel bookings.

Design and advertise special group rates and packages to increase larger bookings. Prepare company contracts for the hotel in accordance with current business and pricing conditions.

Negotiate room rates/packages with corporate clients.

Overcome hesitations of clients to close a sale Answer customer query in a prompt and professional manner.

Manages accounts of high-profile clients.

Processes payments and applies discounts as necessary.

Addresses and resolves any issues or complaints regarding sales or marketing.

Ensures that guests are enjoying their stay at the hotel and that large group needs are met.

Maintains positive relationships with clients to encourage repeat and recurring business.

Work within current business strategies and recognising potential opportunities.

Cooperate with other departments in the hotel to create an exceptional Guest experience and build strong, comprehensive sales programs

Manage staff performance in compliance with company policies and procedures

Skills

Job Knowledge & Skills

Demonstrates strong organizational skills.

Exhibits excellent interpersonal and customer service skills.

Is willing and able to travel to establish and maintain client networks.

Demonstrates ability to think creatively and analytically.

Can create and maintaining a large client network.

Demonstrates familiarity with budget software and financial management.

Communicates clearly and effectively.

Possesses strong leadership skills.

Is familiar with the workings of the hotel and hospitality industry.

Demonstrates strong persuasive and negotiation skills.

Works well with a variety of different individuals.

Job Experience

Minimum 8+ years of total experience

Minimum 5 years of experience in Specialty/industry relevant (required)

GCC experience Minimum 3 years, as per the role (preferred)

Competencies

Accountability

Collaboration

Creates Strategy - Developing

Develops Future Leaders - Developing

Drives Performance - Developing

Leadership

Product and Service Knowledge L3

Quality

Relationship Management L3

Resilience

Sales Planning L3

Sales Strategies L3

Sales Trend Analysis L3

Education

Bachelor's Degree in Business Administration or Marketing