Assistant Marketing Manager

Job Summary:

The Assistant Marketing Manager will support the development and execution of marketing strategies to enhance the visibility, positioning, and revenue of Raffles & Fairmont Doha. This role requires a dynamic professional with expertise in digital marketing, branding, content creation, and public relations within the luxury hospitality industry.

Key Responsibilities:

Marketing Strategy & Execution:

• Assist in developing and implementing integrated marketing campaigns to drive awareness, engagement, and bookings.
• Support brand positioning and storytelling in alignment with Raffles & Fairmont’s luxury identity.
• Coordinate promotional activities, including hotel events, partnerships, and seasonal campaigns.
• Ensure consistency in brand messaging across all communication channels.

Digital & Social Media Marketing:

• Manage social media accounts, create engaging content, and oversee community management.
• Analyze social media performance and optimize content strategy based on insights.
• Support paid digital advertising campaigns (Google Ads, social media, display marketing).
• Collaborate with influencers and content creators to enhance online visibility.

Public Relations & Media Engagement:

• Assist in developing PR strategies, press releases, and media pitches to secure coverage in luxury, travel, and lifestyle publications.
• Maintain strong relationships with media, influencers, and brand partners.
• Coordinate media visits, FAM trips, and influencer collaborations.

Content Creation & Brand Management:

• Work closely with designers, photographers, and videographers to produce high-quality marketing materials.
• Ensure all brand visuals and content align with Raffles & Fairmont standards.
• Support website and email marketing initiatives, ensuring content is updated and engaging.

Event Marketing & Partnerships:

• Assist in planning and promoting hotel events, sponsorships, and brand collaborations.
• Develop partnerships with luxury brands to enhance brand exposure and guest experiences.
• Coordinate with F&B, Sales, and Operations teams to maximize marketing impact.

Analytics & Reporting:

• Monitor campaign performance, generate reports, and provide insights for continuous improvement.
• Track ROI of marketing initiatives and adjust strategies accordingly.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3-5 years of experience in luxury hospitality marketing.
• Strong knowledge of digital marketing, social media management, and PR.
• Excellent written and verbal communication skills.
• Experience with marketing tools such as Google Analytics, Meta Business Suite, and CRM platforms.
• Creative mindset with strong attention to detail.
• Ability to multitask and work in a fast-paced environment.