Digital Marketing Expert - Banking

We are currently looking Digital Marketing Expert for our Qatar operations with the following terms & conditions.

Roles: and Responsibilities:

•             Restructure the current URL architecture to make it more user- and SEO-friendly, improving discoverability and on-site navigation.

•             Collaborate with UX and IT teams to implement restructured links and ensure consistency across user journeys and digital touchpoints.

•             Implement and configure Google Tag Manager across the website to enable precise tracking of key user actions such as button clicks, form submissions, and scroll depth.

•             Identify and map engagement patterns across landing pages to highlight high-conversion opportunities and content gaps.

•             Conduct page-level conversion audits, offering insights to improve performance in line with campaign goals.

•             Oversee quality assurance (QA) testing to validate that all user tracking is correctly deployed and that data is being captured accurately.

•             Develop and manage a structured performance reporting system (weekly, monthly, and quarterly) to monitor KPIs, ensuring alignment with campaign performance objectives.

•             Ensure seamless integration with GA4 and other analytics tools, and provide internal teams with training and documentation for continuity.

The support of such a role will significantly improve our ability to generate accurate, actionable insights for our campaigns, strengthen the connection between digital activity and business outcomes, and ensure better ROI tracking.

EXP: 5 to 7 Years

Joining time frame: 2 weeks (maximum 1 month)