Head of Marketing

Crossover is theworld's #1 source of full-time remote jobs. Our clientsoffer top-tier pay for top-tier talent. We're recruitingthis role for our client, 2 Hour Learning. Have you got what ittakes? Are you a marketing all-rounder, agile in your approach, anddriven by the thrill of transforming abstract company goals into akiller digital strategy? If this resonates with you, this is youropportunity to enter at the ground level of a forward-thinking andwell-funded startup as their first marketing hire. Picture this: aneducation startup poised to redefine K-12 education as we know it.Our secret weapon? Adaptive learning technology. We're on amission to empower students from Kindergarten to 12th grade tomaster their academic workload in just 2 hours a day. Buthere's the kicker – they'll also beabsorbing knowledge at double the pace, covering two years'worth of content in a single year. All this in a compact 120minutes, encompassing math, reading, writing, science, and socialstudies. Our sights are set on a hands-on, full-stack marketingmaestro who can navigate both the B2B private school landscape andthe B2C realm. We don't want someone who will get lost inthree-month research projects and churn out lengthy plans thatgather digital dust. We need an intuitive marketer who formulatessharp hypotheses, tests them rapidly, learns from the outcomes, andscales their strategies. While you will own the entire gamut ofstrategic marketing, you'll have the freedom and resourcesto enlist agency support when execution demands it. Thisisn't just another job; it's an invitation to shapethe future. Bring your expertise, your strategic mindset, and yourforward-thinking acumen. We're not merely turning heads;we're pioneering a new chapter. If you're ready tostep into the arena, seize the opportunity, and make a lastingimpact in an EdTech startup, we want to hear from you. What YouWill Be Doing • Crafting and executing thecompany's market positioning and go-to-market strategies• Defining the target market, value proposition, and coremarketing messages • Hands-on creation and refinement ofmarketing content, ensuring its resonance with our brand voice• Leading collaborations with external teams and agencies,ensuring your strategic vision is effectively executed •Managing, optimizing, and reporting on campaigns, ensuring theirsuccess by measuring against KPIs What You Won’t Be Doing• Running carbon copy campaigns that lacks innovation• Producing repetitive, boilerplate reports without freshinsights • Micromanaging junior team members withoutfocusing on the bigger strategic picture • Relying tooheavily on agencies without any personal involvement oroverburdening yourself without delegatinganything