Loyalty Marketing Officer

Responsible for the implementation of the loyalty marketing strategies (including Brand, Acquisition, Accrual, Redemption and Customer Engagement) through development and delivery of loyalty marketing campaigns, assets and initiatives in order to achieve pre-determined outcomes, both performance and customer satisfaction focused.

• Act as a single point of contact for management, execution, and optimization of the core communication vehicles of the privilege club including e-statements, email campaigns, brochures, and direct mailer, utilizing key channel metrics to inform change and measure success.
• Assist in campaign delivery through web and email updates and hands-on production efforts of email and web to support timely delivery to market for loyalty marketing campaigns.
• Work closely with creative teams to develop asset suites that extend to support localized delivery and overall personalization of campaigns at all available touchpoints, in order to deliver a sticky and positive customer interaction.
• Provide recommendation to identify the right audience for campaigns, considering customer segmentation, micro-segmentation and loyalty lifecycle in an aim to deliver target oriented campaigns.
• Manage requests from regional teams to support integration of the loyalty proposition in regional materials and tactical campaigns.
• Support in cultivating successful partnership relationships through supporting the co-creation of a partnership marketing calendar as well as facilitating the delivery of the approved campaigns, ensuring the partnership commitments are realized through successful and collaborative customer facing campaigns.

Requirements:

• Must have at least 3 years of experience in loyalty marketing
• Must be locally available in Qatar with a valid QID
• Must be available to join immediately without serving notice period.