Qatar Airways Manager LoyaltyMarketing

Qatar Airways are excited to belaunching a new opportunity to join our Customer Engagement& Loyalty as a Manager Loyalty Marketing. As a ManagerLoyalty Marketing you will be responsible for setting up anddriving the strategic direction for Privilege Club marketing andcommunications in particular delivering strategies that will coverall member acquisition member engagement and retention activities.You will ensure that these meet the overall loyalty objectives andcommercial objectives of Qatar Airways. You will also ensure thatall appropriate acquisition and retention activities includingevents and sponsorships are delivered to develop and enhancelongterm member engagement as well as lead the Departments pushtowards personalization by getting the right offers in the rightmessages to the right customers at the right time through the rightchannel.

• Identification of potentialdrivers of customer stickiness and member acquisition and testingthem with customers thus rolling out the best result
• Defining and setting Networkwide Privilege Club revenueKPIs
• Developing profitable campaigns to drivemember revenue and engagement
• Optimization ofmember acquisition engagement and retention through the developmentof segmentspecific and/or personalized marketing plans
• Developing and maintaining a highly functional digitalmarketing infrastructure as well as a nondigital marketingplan
• Delivery of compelling promotionalcommunications that drive measurable incremental revenue to QatarAirways and Privilege Club

Operational Duties

• Management of marketing and segmentation for PrivilegeClub and drive the future direction of communication for theprogram
• Technology Innovation: Defining andprioritizing technology requirements for LoyaltyMarketing
• Research monitoring and reporting onbest practices and localization of products based on marketneeds

Qualifications

About You

• College / University Bachelors Degree orequivalent qualification
• A minimum of 8 yearsof digital & direct marketing and technology experience tocover social media web analytics email and mobilemarketing
• Experience coordinating complexproduct development cycles and technology/innovationschedules
• Good understanding of key trends inloyalty marketing and communications

Team Management Skills

• Managerial skills Ability to delegate work set cleardirection and manage workflow
• Strong mentoringand coaching skills
• Experience dealing withloyalty programs

ApplicationGuidelines

• All internal candidatescan only have three active applications at any point intime
• All internal candidates must havecompleted a minimum 10 months in their current role in order toapply for a new role
• All internal candidateswith an active final warning letter will be automaticallydisqualified from the recruitment process
• Ifyou are Cabin Crew or Deck Crew (Qatar Airways & QatarExecutive) candidate you would require NOC to apply for thisrole