Marketing and Community Manager Binance Labs

Responsibilities: • Developeffective marketing and brand communication planning and ultimatelyexpand Binance Labs digital footprint and brand awareness globallyacross different target audiences. • Quickly develop adeep understanding of the company's products and users;expand growth channels and traffic, and promote brand activities.• Select appropriate media according to respectivestrategic purposes; build rapport with tech, finance, and cryptorelated media, both traditional and digital. • Createcontents and incorporating SEO best practices into writing toexpand outreach. • Innovate new ways to increase brandawareness and keep up to date on modern marketing trends.• Coordinate AMAs, webinars and offline events as well asrevamp official social channels/ webpage to activate Binance Labsdeveloper community and share Binance know-hows. • Providemarketing and PR related value creation support (e.g., marketingplan advisory, media connections, etc.) as needed by portfolioprojects. Requirements: • 5-7 years of marketing andcommunications experiences within the fintech/ VC/ blockchainspace. • Native level proficiency in both written andspoken English. Strong in communications and language expressioncapability (comfortable with hosting/ facilitating communityevents). • Content creation and/or editorial experience(in news, tech, finance preferred). • Proven track recordin managing communities in the web3 space, preferably withdeveloper relations experiences • Strong comprehensionability in finance and technology related topics; Understanding andexperience in blockchain technology is a plus. •Fundamental understanding of web traffic metrics, analytics andcontent optimization. • Experienced in media interactionand relationship development. • Self-driven and strongsense of ownership.Working at Binance • Be a part of theworld’s leading blockchain ecosystem that continues togrow and offers excellent career development opportunities• Work alongside diverse, world-class talent in anenvironment where learning and growth opportunities areendless