Marketing Coordinator - AG Group

Job Role: Marketing Coordinator is responsible for supporting the marketing team in the execution of marketing campaigns, managing marketing communications, and coordinating events and projects. This role requires a mix of creative, analytical, and project management skills to help drive the company's marketing efforts.

Key Responsibilities:

• Campaign Management:
• Assist in the development and implementation of marketing campaigns across various channels (digital, print, social media, etc.).
• Coordinate with designers, content creators, and other team members to ensure campaigns are delivered on time and within budget.
• Track and report on campaign performance, providing insights and recommendations for optimization.
• Content Creation and Management:
• Help create and edit marketing materials such as brochures, newsletters, emails, and social media posts.
• Maintain and update the company website and social media profiles.
• Ensure all content aligns with the brandâs voice and marketing goals.
• Event Coordination:
• Plan and coordinate events, trade shows, webinars, and other marketing-related activities.
• Manage event logistics, including venue selection, vendor coordination, and attendee registration.
• Promote events through various channels and follow up with attendees post-event.
• Market Research:
• Conduct market research to identify trends, competitor activities, and customer preferences.
• Analyze data to provide insights that support marketing strategies and decision-making.
• Assist in the development of customer personas and target market segments.
• Administrative Support:
• Manage marketing budgets, track expenses, and process invoices.
• Coordinate meetings, prepare agendas, and take meeting minutes.
• Maintain marketing databases and contact lists.
• Collaboration and Communication:
• Work closely with other departments, such as sales and product development, to ensure marketing initiatives support business objectives.
• Communicate effectively with internal teams and external partners to align on goals and deliverables.
• Prepare and present regular reports on marketing activities and outcomes.
  
  

Qualifications:

• Education: Bachelorâs degree in Marketing, Business, Communications, or a related field.
• Experience: 1-3 years of experience in marketing, advertising, or a related field.
• Skills:
• Strong organizational and project management skills.
• Excellent written and verbal communication abilities.
• Proficiency in marketing software and tools (e.g., Adobe Creative Suite, Google Analytics, CRM systems).
• Familiarity with social media platforms and digital marketing techniques.
• Analytical skills to interpret data and metrics.
• Creative thinking and problem-solving abilities.
  
  

Job Type: Full-time

This job has been sourced from an external job board.

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