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Marketing Specialist

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Job Description - Marketing Specialist

We are looking for an ambitious marketing specialist to be responsible for developing and managing all aspects of our marketing strategy. You will focus on creating, implementing, tracking and optimizing our digital and traditional marketing campaigns across various marketing channels.
To be successful as a marketing specialist, you must be highly self -motivated, proactive, and have a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns.
  • To coordinate and be the point of contact for the outsourced marketing agency
  • To assess and prepare marketing collaterals in order to improve lead generation and sales. 
  • To plan, delegate and deliver marketing materials contributing to revenue improvement
  • To communicate, coordinate, monitor and report marketing efforts by the outsourced marketing agency
  • To implement consistency on various channel exposures by working closely with the creative director and copywriter 
  • To create planning for event coverage like coordinating photoshoots video shoots and case studies documents
  • To monitor and plan improvement methods on target audience profiles
  • Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
  • Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
  • Analyze and report on the performance and efficiency of campaigns
  • Conduct market research and analyze trends to identify new marketing opportunities
  • Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
  • Write, proofread, and edit creative and technical content across different mediums
  • Work with external agencies and vendors to execute marketing programs


Requirements

  • 2 -5 years of experience in marketing
  • Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM systems (e.g. Zoho One), and content management systems
  • Excellent analytical skills and a knack for data analysis
  • Strong written and verbal communication skills
  • Skilled in writing and editing content with an attention to detail
  • Strong prioritization, organization, and project management skills


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