Marketing Specialist

About the job

In this role, you will be working in our Sales & Marketing Division (Commercial Department), supporting Al‑Awalia’s growth by driving marketing initiatives, strengthening brand visibility, and contributing to commercial activities including tenders and contracts.

Some of the responsibilities include:

• Adherence to quality, health & safety, information security, and business continuity policies.


• Support the development and execution of marketing plans aligned with business objectives.


• Assist in planning and managing multi-channel marketing campaigns, including digital, social media, email, print, and events.


• Analyze market trends, customer insights, and competitor activities to identify growth opportunities.


• Collaborate closely with the sales team to support lead generation and sales performance initiatives.


• Support drafting, reviewing, and interpreting tenders and contracts to identify and mitigate commercial risks.


• Ensure consistency of brand messaging and visual identity across all communication materials.


• Develop and manage marketing content such as brochures, presentations, website content, and social media posts.


• Coordinate with designers, vendors, and agencies to develop marketing materials.


• Manage and update the company website and social media platforms.


• Support digital marketing initiatives including SEO, SEM, and PPC campaigns.


• Monitor campaign performance, website traffic, and engagement metrics, and recommend improvements.


• Assist in managing email marketing campaigns and customer database segmentation.


• Engage with stakeholders and online audiences professionally and promptly.


• Coordinate participation in exhibitions, trade shows, and promotional events.


• Support media relations activities including press releases and corporate announcements.


• Conduct market research to understand customer needs and industry trends.


• Track and report marketing KPIs to support data-driven decision-making.


• Perform any other ad-hoc duties relevant to the role as assigned by the line manager.

About you

For you to be successful in this role, you will need to have the following:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (preferred).


• Minimum 3–5 years of relevant marketing experience, preferably within a similar industry.


• Proficiency in Microsoft Office tools.


• Good command of the English language; Arabic is an advantage.


• Strong understanding of marketing principles, branding, and campaign management.


• Working knowledge of tender processes and commercial documentation.


• Ability to analyze data and translate insights into actionable initiatives.


• Strong communication, coordination, and stakeholder management skills.


• Proactive, results-oriented approach with strong organizational and time management skills.


• Customer-focused mindset with strong relationship-building abilities.


• Professionalism, integrity, and commitment to ethical standards.


• Collaborative mindset with the ability to work effectively across teams.

About Al‑Awalia

Qatar Primary Materials Company was established in 2006 with the objective of ensuring the steady and reliable supply of primary construction materials to the local construction industry. Al‑Awalia owns and operates strategic reserves of primary materials within the State of Qatar.

The company provides integrated solutions across several areas, including recycling, washed sand production, port management, logistics and supply chain, storage, and distribution of primary materials to support government and private sector projects.

At Al‑Awalia, we are committed to green recruitment, attracting environmentally conscious professionals who value sustainability, responsibility, and operational excellence.

How to apply

If you are interested in applying for this position, please upload your CV and complete the online application through our careers portal.