Senior Marketing Executive (Mall)

Job Summary

Executing the most influential annual marketing and communication plans. Involved in developing marketing campaigns to promote a service, product, event or campaign.

Job Responsibilities 1

Principal Accountabilities - Manage online/offline acquisition activities and manage various online acquisition channels. - Develop social media activities and strategies to increase the brand awareness - Manage the relationship with partners, monitor the performance and control the marketing spending and ROI on partner side. - Identify and source new acquisition channels - Optimize all relevant acquisition journeys to ensure the ROI is being achieved - Set a different acquisition campaign on selected channels to increase the visibility - Manage sponsorship and related marketing efforts - Assist in other ad-hoc tasks as assigned by supervisor - Monitoring campaigns, pacing and optimization - Building your communication skills through strong relationships within the organisation and agency partners - Assist with one off tasks on an as-need basis - Build knowledge base including keeping current on the latest trends in the digital marketing domain - Conduct online research to find new digital advertising channels - Monitor and report all web traffic - Make all necessary updates to the company site, minimizing downtime - Repair any broken links and fix any reported bugs

Skills

• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills.
• Inquisitiveness to find opportunities and add value to the project.
• Capability to look for new ways to improve job accomplishments.
• Ability to advance projects independently and within the deadline by setting tasks according to priority.