Trade Marketing Executive

Key Duties & Responsibilities

.Creating and implementing the Trade Marketing strategy

.Managing the trade spend and allocating the Advertising & Promotion (A&P) budget across all brands.

.Building relationships with key suppliers, identifying new revenue opportunities

.Supervising all trade promotion (placing promotions based on marketing calendar),

.Collate competitive research on window schemes, season launches, sales, promotions and offers.

.Category management working with each brand manager (planogram, promotion, merchandizing, communication) for stores or special projects,

.Executing BTL activities (new store launch and consumer promotions)

.Manage the production of marketing materials, including leaflets, posters, and flyers - writing and proof-reading copy, and liaising with designers and printers.

.Review the effectiveness of advertisement promotions and take corrective actions.

.Assist Graphic Designer in supplier and vendor management - approving samples, negotiating cost, new material development etc.

.Collate competitive research on window schemes, season launches, sales, promotions and offers.

.Footfall drive, plan and implement events and promotions to increase footfall in malls and instore.

.Interact with brand visual merchandiser and coordinate with corporate brand team for all in store branding related requirements.

.Collaborate with managers in preparing budgets and monitoring expenses.

.Familiarity with social media and web analytics