Heavy Equipment Parts Sales Manager

Role Overview

The Wholesale Automotive Parts Sales Manager oversees the sales and distribution of automotive parts to wholesale customers. They play a crucial role in maintaining strong relationships with vendors, suppliers, and internal dealership customers. This position requires a combination of sales expertise, leadership, and automotive industry knowledge

Role Responsibilities

Sales Management

• Analyze sales data, expenses, and inventory to maintain profit goals.


• Develop and administer an aggressive wholesale parts program to maximize profits.


• Ensure the same high-quality service provided to external customers is also extended to internal dealership customers.

Team Leadership:

• Lead a team of 5 Parts Sales Consultants to meet and exceed monthly sales goals.


• Train, motivate, and develop the sales team to ensure customer satisfaction and loyalty.

Performance Metrics:

• Set annual and monthly objectives for unit sales, gross profits, expenses, and operating profit.


• Monitor salesperson productivity and performance.

Demand Analysis

• Understanding the market potential and forecasting product(parts) demand and the required stock inventory to satisfy customer needs and maximize profit

Knowledge, Skills and Capability

• 5 + years of sales management within the automotive industry


• Extensive knowledge of Heavy Equipment Parts Sales (specifically with Sany/UD/Isuzu/Bobcat/Palfinger products)


• Knowledge of the local (Qatar) market and Gulf region in respect to HE Sales (Desirable)


• Knowledge and experience of using Salesforce.


• Strong negotiation skills and vendor relationship management


• Excellent communication and leadership abilities.


• Knowledge of automotive diagnostics to assist customers in identifying correct parts.

Education: Bachelor’s degree, Higher Diploma, or relevant customer facing/sales qualification