Lead Product Marketing Manager

• Define the long-term vision and strategy for some MetaMask’s new products and features in conjunction with senior product leadership based on a deep understanding of user needs, market and user research and trends, competitive landscape, and Consensys’ business goals and strategy.
• Define and communicate the value proposition of our product offerings and their role in the broader web3 ecosystem.
• Help steer product roadmap based on customer, market, and competitive insights.
• Partner with a variety of cross-functional teams to land product-centric value propositions and messaging on external channels.

Go-To-Market strategy

• Own the GTM strategy for our evolving set of wallet offerings, mapping out user personas and journeys, developing messaging & positioning, use cases, competitive intelligence, and launch strategy.

Product disclosure and launch:

• Own release marketing from end to end — define streamlined release marketing process, leading strategic planning and execution of product launches and/or product-focused events in a way that maximizes market impact, adoption and retention, and analyze launch performance to identify opportunities for improvement.
• Collaborate closely with the Product team to deeply understand new features and updates, translating technical details into clear and compelling marketing messages for our users.
• Manage budgets to achieve your business objectives.

Full-funnel execution

• Partner with the cross-functional teams to design and measure full-funnel marketing initiatives as the subject matter expert for developer products.