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Job Duties and Responsibilities:
· Develop relevant social media strategy for company aligned to the overarching marketing strategies from the Senior Management
· Assist the teams in developing key documents, especially in relation to social media
· Responsible for managing digital channels via Instagram, Facebook, Instagram, Twitter, etc.
· Maintain a unified brand voice across different social media channels
· Develop and curate engaging content (ideas for contents, copywriting & editing) for social media platforms
· Directly supervise and provide creative direction as to photography / videography styles or graphic designs required for each post
· Assign and schedule tasks for the Junior Designer / Photographer / Videographer relating to social media tasks
· Coordinate with concerned teams as to requirements in delivering social media posts (e.g., products, schedules, models, props, venue)
· Collaborate with the marketing team to create a social media calendar
· Manage social media calendar for content scheduled in advance
· Manage the performance & engagement of social media activity
· Ensure engagement in all channels are replied to through organic and paid post activity
· Interact with users and respond to social media messages, enquiries, and comments
· Build ad campaigns for social media channels
· Measure web traffic and monitor SEO
· Review analytics and create reports on key metrics
· Assist in the development and management of social media marketing and influencer marketing strategy
· Engage with stakeholders / influencers to create collaborative content
· Support in marketing and events activity
· Attend events and produce live social media content (taking reels, posting stories, doing live contents)
· Prepare monthly reports on social media marketing efforts
· Suggest recommendations to adjust the social media strategy based on results
· Stay up to date on best practices and emerging trends in social media
· Other related tasks as may be assigned from time to time
Requirements:
· Proven work experience as a Social media specialist and event planner (at least 5 years)
· Hands on experience in content management
· Excellent copywriting skills
· Ability to deliver creative content (text, image and video)
· Solid knowledge of SEO, keyword research and Google Analytics
· Knowledge of online marketing channels
· Proven ability to build social media communities.
· Familiarity with web design
· Excellent communication skills
· Analytical and multitasking skills
· BSc degree in Marketing or relevant field
· Must be available to join immediately
· Must have a valid QID / transferable work visa
Job Types: Full-time, Permanent
Application Question(s):
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