Brand Manager

Company : E-infra

Job Description - Brand Manager

E-INFRA is one of the most powerful Romanian groups, with over 28 years of activity. Through its companies — Electrogrup, Nova Power & Gas, Direct One, Netcity and WESEE — the Group operates across energy, telecommunications and civil infrastructure, covering the full value chain from infrastructure to services.

We are hiring a Brand Manager to join our marketing team. This is a senior, high-impact role focused on driving integrated campaigns, accelerating customer acquisition and strengthening brand performance across multiple business lines.

Some of the most important activities (not limited to):
Integrated Marketing & Campaign Execution

Lead end-to-end delivery of integrated campaigns (digital, offline, events), aligned with commercial priorities and market dynamics;
Coordinate digital media agencies and internal teams to ensure consistent execution across channels;
Define communication strategies for launches, activations and tactical commercial initiatives;
Ensure strong visibility and execution standards within approved budgets;

Growth & Demand Generation

Contribute to acquisition strategy through performance-driven campaign planning and delivery;
Work closely with digital media agencies and internal stakeholders to optimize funnel performance and campaign execution;
Translate commercial priorities into actionable marketing programs;
Drive qualified lead generation through creative strategy, media coordination and execution;

Brand Management & Positioning

Ensure consistent brand communication across all touchpoints;
Contribute to positioning development across Group companies;
Coordinate messaging alignment between brand communication and commercial priorities;

Agencies, Stakeholders & Execution Governance

Manage digital media, creative and production agencies across campaigns and projects;
Drive alignment across key stakeholders on campaign priorities, messaging and execution plans;
Coordinate internal teams to ensure consistent and efficient delivery;

Performance Monitoring & Optimization

Monitor campaign performance and extract actionable insights;
Evaluate results against KPIs and recommend optimizations;
Track competitive landscape and market dynamics;

What we are looking for:
Experience

5–8+ years in marketing roles (brand, digital, performance or integrated campaigns);
Proven experience delivering multi-channel campaigns end-to-end;
Strong exposure to digital marketing and performance-driven environments;
Experience working with agencies and managing campaign budgets;

Capabilities
We are looking for marketers who combine strategy with execution:

Strong integrated marketing thinking;
Solid digital and performance understanding (not execution-heavy);
Commercial mindset and results orientation;
Structured execution and ownership mindset;
Analytical thinking and optimization focus;

Requirements

Bachelor’s degree in Marketing, Business or related field;
Strong communication and stakeholder management skills;
Ability to thrive in a fast-paced environment;

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Brand Manager

Job Description - Brand Manager

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