Brand Manager - IQOS

Brand Manager – IQOS
📍 Location: Bucharest / Hybrid
🧭 Function: Marketing / Brand Management
🕒 Type: Full-time

We are looking for a Brand Manager – to analyze current and potential brand performance and prepare strategic solutions to achieve the brand vision, communication, and consumer engagement. 

This role is ideal for a strategic, consumer-centric professional who combines data analytic, creativity and strong business acumen. We are looking for a team member thrives in dynamic and agile environments, and is passionate about transforming insights into innovative and scalable brand initiatives.

🎯 Key Responsibilities

• Lead the development and deployment of brand strategies aligned with long-term business objectives, brand vision, and consumer engagement priorities.


• Identify growth opportunities together with the Head of Category, quantifying and prioritizing initiatives that strengthen competitive advantage for consumers, partners, and the business.


• Develop and execute integrated marketing strategies across offline and online channels, including advertising, direct marketing, consumer activations, trade programs, events, and promotional initiatives.


• Own the development and implementation of core brand creative ideas and brand guidelines, ensuring consistent positioning, communication, and representation across all market activities and touchpoints.


• Leverage consumer insights, market research, and business trends to identify target audiences and translate insights into meaningful and scalable consumer and trade programs.


• Ensure excellent execution of the brand plan through effective resource allocation and strong collaboration with Commercial, Consumer Experience, External Affairs, Legal, and other relevant stakeholders.


• Collaborate closely with Regional and Central Category teams to ensure best-in-class implementation of global and regional brand activation initiatives while identifying local market opportunities and campaigns.


• Manage relationships with marketing agencies and external partners to ensure impactful deliverables, operational excellence, fast execution, and effective budget management.


• Support commercial projects and go-to-market initiatives by providing deep brand expertise from idea generation through execution.


• Maintain strong collaboration across departments to develop innovative packaging, trade programs, and new brand opportunities that enhance overall marketing effectiveness.


• Ensure all brand activities comply with internal Marketing Code requirements and local legislative and regulatory frameworks.


• Support team development by fostering collaboration, sharing expertise, and contributing to the growth and motivation of team members.

🧠 What We’re Looking For

• We’re looking for professionals who are passionate about brand building, comfortable navigating complexity, and able to translate strategy into impactful execution:


• Bachelor’s degree in Marketing, Business, or a related field


• Minimum 6 years of experience in Brand Marketing or related roles, ideally within FMCG or consumer-driven industries


• Proven track record and experience in brand strategy development and deployment, with proven ability to manage integrated marketing initiatives


• Strong analytical mindset with excellent data analysis and presentation skills, particularly in Microsoft Excel and PowerPoint


• Good understanding of consumer behavior, market trends, and brand communication principles


• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and stakeholders


• Agile mindset with strong ownership, result orientation, and logical thinking capabilities


• Ability to manage multiple priorities in fast-paced and dynamic environments


• Fluent Romanian and strong English proficiency 🚀 Why Join Us?


• Be part of an innovative, future-focused brand transforming the consumer experience


• Lead high-visibility projects with real business impact and growth opportunities


• Work in a collaborative, dynamic, and innovation-driven environment


• Opportunity to shape brand strategy and contribute to the evolution of a leading global brand


• Opportunity to build an international career across PMI affiliates