Content Creator

At Natulim, we’re reinventing everyday cleaning products to make them more sustainable, practical, and healthier for both people and the planet.

Our flagship product is a biodegradable laundry detergent in strip format that dissolves in the washing machine, eliminating unnecessary plastic and water. We are one of the fastest-growing e-commerce brands in Spain, and we continue expanding internationally with a strong focus on creativity, performance, and brand storytelling.

We’re now looking for a Content Creator with experience creating social media content for the Romanian market, both organic and paid, with a strong focus on performance, storytelling, and continuous improvement of results.

What will you do?

• Constant creation and filming of content (UGC and brand-style formats) for social media
• Appearing on camera when the content requires it
• Ideating concepts, hooks, and viral formats for both organic and paid content
• Writing scripts and structuring short-form content pieces
• Basic video editing (Reels, TikTok, Shorts)
• Adapting trends to the brand universe and performance goals
• Continuously iterating based on results (understanding what works and what doesn’t)
• Collaborating closely with the paid ads team to test creatives
• Participating in creative brainstormings and developing brand narratives

The profile we’re looking for:

• Proven experience creating content for yourself or brands
• Native romanian speaker
• Fluent in spanish
• Understanding of the difference between organic content and paid content
• Ability to critically analyze your own content (understanding why it performs or not)
• Strong communication skills on camera (naturalness > perfection)
• Fully autonomous when it comes to filming yourself and organizing your work
• Test & learn mindset and results-oriented approach
• Storytelling skills
• Deep knowledge of TikTok and Instagram
• Ability to record content from home