Email Marketing & Social Media Specialist

Ready to join a team that’s all about growth and good vibes? Let’s talk! Our marketing team is expanding. If you’re passionate about digital marketing - especially email campaigns and social media - and want to be part of something big, hit us up! Your next adventure can start right here.

We are looking for an enthusiastic Email & Social Media Specialist to help us create and execute winning campaigns across email and social platforms. You will play a key role in the development and execution of strategies that drive brand awareness, user engagement, and lead generation for our fast-growing B2B products: Corom and Kube.

This position represents a great learning and professional growth opportunity, as you’ll join a team of over 130 marketing specialists working on various Yardi products.

This position is available in a hybrid regime that implies working from the office at least once a week. Therefore, please take into account that you would need to be located in or near the Cluj-Napoca area.

What we're looking for:

• At least 3 years of online marketing experience, with a focus on both email marketing and social media.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Thorough understanding of digital marketing elements (email automation, social media trends, A/B testing, conversion optimization, etc.).
• Excellent U.S. English skills, both verbal & written (C1+ level).
• Technically oriented and comfortable using various digital tools.
• Highly organized and detail-oriented, with strong project management skills.
• Solid analytical skills and a data-driven mindset.
• Ability to prioritize tasks effectively and respond to changing priorities.

It is considered a plus:

• Familiarity with social media management tools (e.g. Hootsuite, Sprout Social).
• Familiarity with Blueshift or other email automation tool.
• Knowledge of HubSpot (CRM and inbound marketing platform)

What you'll do:

You would be responsible for planning and executing email and social media strategies to grow and engage B2B audiences for our Corom and Kube products.

• Write and edit compelling email content and design layouts, including quarterly newsletters for Corom and Kube
• Plan, write, and publish social media content, ensuring consistent messaging across channels
• Set up, test, and monitor campaigns in third-party tools
• Optimize email performance through A/B testing of subject lines, CTAs, and layouts
• Contribute to short- and mid-term strategy planning for email marketing
• Develop and implement social media strategies aligned with business goals, while engaging target audiences to boost visibility and credibility
• Monitor email deliverability and list health, ensuring alignment with best practices
• Monitor brand reputation and industry trends, acting as the brand voice in key conversations
• Analyze performance metrics and optimize content based on engagement and reach
• Collaborate with copywriters and designers to maintain a unified brand voice across all communications

We also offer a competitive benefits package including:

• We also offer a competitive benefits package including:
• Highly competitive salary
• Up to two thousand USD educational reimbursement per calendar year
• Comprehensive private medical and life insurance
• Flexible work schedule
• Access to modern tools, platforms, and methodologies
• Possibility to attend training programs and conferences
• Forty RON/day meal tickets
• Themed parties, internal engagement activities & team-buildings
• Discounts at fitness centers, restaurants, and service providers
• Office perks: fresh fruit, snacks, coffee, game rooms, open-air terraces

Company details:

Yardi Romania is part of Yardi Systems, Inc., an American company founded in 1984 that has become the leading provider of software solutions for the real estate industry, with over 45 offices and 9000+ employees worldwide. Our development center in Cluj-Napoca, opened in 2010, is the second largest Yardi office in the world – counting over 1300 dedicated professionals with highly diverse skill sets, ranging from software development to data research and analysis, marketing, journalism, consulting, and customer service.

Our success belongs to our employees, who make Yardi Romania an amazing place to work and grow.