IT & Edge EMEA Product Marketing Specialist

Job opportunity at Vertiv ! We are looking for an EMEA Product Marketing Specialist in Cluj-Napoca, Romania !

Who are we?

At Vertiv, we build products that keep critical technologies running 24/7. We are proud we were the first to protect mainframes with precision cooling systems. We were the first to introduce an integrated enclosure system to distributed networks. We help some of the largest names in the industry bring new capacity online faster and at a lower cost when search and social media increased demand for storage and computing. Our portfolio spans power, thermal and infrastructure management products, software and solutions, and is complemented by a network of nearly 250 service centers worldwide.

The sense of “Continuity” is a growing megatrend in how people manage their lives and businesses. As digitization continues to permeate all aspects of life, a technical need arises in the market for ubiquitous Digital Continuity. Vertiv is uniquely positioned to lead this category globally. 

• Hardware, software, and services enabling the continuous functionality of assets facilitating digital applications across cloud, enterprise, industry, and communication. 
• End users and technology service providers, ranging from Fortune 10 global companies to small businesses, across verticals and government entities.
• Channel Partners, ranging from server OEM’s to IT & Electrical Distribution and Value Added Resellers.

The IRS EMEA Product Marketing Specialist will support the IRS EMEA Offering Management Team in solving the increasingly significant challenge of Digital Continuity for users of digital applications across Europe, Middle East, and Africa, leveraging a mix of global company resources, regional familiarity, and personal touch.

What kind of work will you be doing?

• General stewardship & support of the product marketing content, quality, and coverage - and the internal/external customer experience in accessing & consuming product marketing messaging.
• Support of the product lifecycle management function in EMEA for the Integrated Rack Solutions product & service portfolio, from market introduction, through general promotion and end-of-life.
• Creation of content communicating the value proposition of IRS products, services, and solutions. This includes specific messaging alignment to targeted end customer segments.
• Active research / voice-of-customer to understand the desired mechanisms and media for content consumption across routes to market, including direct sales and channel partners.
• Ongoing management of product marketing plans, in coordination with Offering Management and EMEA Marketing, with regular communication of those plans to broad internal audiences.
• Programmatic prioritization of a new content/asset development funnel.
• Achievement of positioning as a ‘consultative partner’ for the Vertiv Sales Team and Channel Partners regarding product marketing content.
• Influence of and coordination with peers and team in different regions globally, to provide the optimal Customer experience globally.

What Would Be the Perfect Qualifications?

• University degree in Marketing, BA or similar.
• 2+ years product marketing experience, ideally within a recognized market leader in the IT industry.
• Routine application of MS office products, especially Excel.
• Knowledge of IT/Telco/Datacenter Market.
• Excellence in Digital Marketing (Inbound/Content).
• Familiarity with sales channels including IT Distribution, Electrical Distribution, Value Added Resellers, System Integrators, and Electrical & Mechanical Contractors is beneficial.
• Familiarity with technology verticals including cloud services, communication/ telecom, collocation, and enterprise beneficial.
• English at native level, any other language is beneficial.
• Providing Customer Service: Puts customers first in everything they do both internally and
• externally, to meet/exceed their expectations.
• Expresses ideas clearly and concisely. Disseminates information about decisions, plans, and activities.
• Analysis, Solving Problems and Making Decisions.

Should YOU meet the requirements outlined, we invite you to submit your application and initiating the process of charting your career path within our thriving and nurturing workplace!