Marketing Coordinator

Company : Potentiam Ltd

Job Description - Marketing Coordinator

Potentiam is a fast-growing global offshore solutions provider connecting top talent with leading UK and European businesses. With offices across South Africa, Romania, India, and Brazil, we offer international exposure, real career progression, and the opportunity to work with high-performing global teams.

We combine global opportunity with local support - giving you the chance to grow, make an impact, and build a long-term career in a business that’s scaling fast.

Global clients. Clear progression. Real opportunity.

About Our Client

Our client is an independent, award-winning management consulting firm, with over 15 years of experience and a strong reputation for delivering high-quality work to clients across multiple sectors.

With a people-centric culture and a growing international footprint, the client is focused on building brand visibility, thought leadership, and sustainable business growth through targeted B2B marketing strategies.

The marketing function plays a key role in supporting business development through lead generation, brand management, and strategic campaigns, working closely with internal stakeholders and leadership teams.

Purpose of Role

The Marketing Coordinator is responsible for supporting the execution of multi-channel B2B marketing campaigns, driving brand awareness, lead generation, and engagement with target audiences.

Working closely with the Marketing Director and internal stakeholders, this role focuses on campaign delivery, content coordination, and marketing operations, ensuring that marketing activities are delivered efficiently and aligned to business objectives.

This is a hands-on role ideal for someone who is organised, detail-oriented, and execution-focused, with the ability to manage multiple tasks while contributing to marketing performance and continuous improvement.

Roles & Responsibilities

Support the execution of B2B marketing campaigns across digital and traditional channels (email, website, social media, events)

Assist in the development of campaign materials, assets, and communications

Coordinate campaign activities across teams to ensure timely delivery and alignment

Monitor and track campaign performance against KPIs and objectives

Support the creation and coordination of marketing content including blogs, articles, case studies, and reports

Assist in maintaining and updating website content and marketing materials

Coordinate social media activities, including scheduling and posting content

Support content distribution across multiple channels to maximise engagement

Assist in the planning and coordination of events, webinars, and industry conferences

Support pre-event, live, and post-event marketing activities and follow-ups

Help track engagement and success metrics from marketing events

Maintain and update CRM systems and marketing

Support lead generation and nurturing processes, including email campaigns and follow-up activities

Ensure data quality and compliance with GDPR requirements

Assist in preparing marketing performance reports (monthly and campaign-specific)

Track marketing metrics and contribute to performance analysis and insights

Support continuous improvement by highlighting trends and recommendations

Ensure consistency in brand messaging and visual identity across all channels

Support the implementation of marketing processes, tools, and systems

Assist in managing external suppliers and marketing partners where required

Skills, Qualifications & Abilities

Bachelor’s degree in Marketing, Business, or related field

1–3 years' experience supporting or executing B2B marketing activities or campaigns

Familiarity with CRM and marketing platforms (e.g., HubSpot, Google Analytics, LinkedIn, email tools)

Understanding of multi-channel marketing campaigns and customer journeys

Basic knowledge of SEO and digital marketing best practices (desirable)

Strong written and verbal communication skills

Ability to support development of engaging and audience-focused content

Attention to detail in reviewing and publishing content

Strong organisational and time management skills

Analytical mindset with the ability to interpret data and support decision-making

Proactive and self-motivated, with positive attitude

Collaborative team player with ability to work across functions

Curious, creative, and eager to learn

Location and Hours

Iasi, Hybrid - 09:00 - 18:00 EET

Data Privacy Notice

The personal information you provide during the application and recruitment process will be used solely for recruitment purposes, in accordance with our data protection policies.

For any questions regarding data processing related to HR activities, please contact Chantal Endemann at [email protected].

All data shared with third parties complies with applicable confidentiality and retention requirements.

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Marketing Coordinator

Job Description - Marketing Coordinator

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