Position Summary
Role and Responsibilities
Purpose of the role
We are looking for person who will help us to improve customer engagement by providing products and services, who can optimize marketing campaigns by understanding the digital advertisement and digital media at one side and events for our partners and customers at the other side. Success of this role will be measured based on influence and support of the growth of Professional Display business within the subsidiary.
Product scope: Full range of monitors for consumer and business (LCD Signage, LED Signage and LCD Monitors (B2B & B2C markets))
Key responsibilities :
Build and implement Marketing plan providing local execution based on Samsung Strategy in cooperation with Head of Sales, The role involves coordination of projects with agencies, customers and partners as well as CEE Display marketing team, Marketing communication (News & New product information) & PR (advertorials, articles, contact with journalists), Setting content localization: Participate in the creation of the content optimized for the online channels (based on USP of our products), Supporting business partners: Analyze to see if the quality of the new product and existing product contents on the business partner's website meets the company's contents quality standards, Content production: Prepare for the production of new contents that considers the e-commerce environment and product characteristics, Social media management: Design methods to promote consumer engagement by identifying and utilizing premium contents and consumer-connected contents to diversify communication to our target group, Demand creation: plan marketing activities to optimize marketing for each of the phase in the consumer buying cycle (funnel) and marketing activities by the level of sales revenue contribution. Plan and execute digital campaigns and PR activities KPIs to measure :
Professional Display & LCD Monitors: revenue & profit, market shares, marketing plan execution.
Knowledge & skills expected:
Significant experience in marketing function (at least 3 years), Experience in running multiple projects at the same time with well-developed sense of multitasking, Understanding of matrix organization challenges and communication with multiple stakeholders internally and externally, Experience of working in a large, complex organization with multinational teams would be an advantage, Team player skilled at relations building, Basic level of project management skills (vendor management area, including third party agencies & procurement), Understanding of analytics of the performance marketing campaigns Interests in high-end technologies and gaming would only maximize your fun at work! Skills and Qualifications
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