Partner Marketing

Insight is a Fortune 500-ranked global provider of hardware, software, cloud, and service solutions, providing clients the guidance and expertise needed to define, architect, implement and manage technology today while transforming for tomorrow.

The Marketing team serves as the face of Insight, promoting and supporting the company’s business strategy through a coordinated communications approach. They develop critical connections with both our clients and vendor partners, with a view to creating long-lasting relationships. The team also plays a key role in defining compelling value propositions, as well as executing promotional activity to drive brand awareness and demand generation of Insight’s solutions and services.

The Partner Marketing team develop and drive connections with vendor partners, with a view to creating long-lasting relationships and collaborative partnerships. They maintain strategic relationships with external partners, sales, and internal marketing teams to develop multi-channel partner marketing campaigns that support business strategy and lead generation. In addition, they contribute to increased brand awareness, customer acquisition, the generation of new revenue streams, and drive strategic growth for Insight’s solutions and services.

The Partner Marketing Manager is responsible for developing and implementing partner marketing strategies, researching and analysing the marketplace to identify new channel, partnership, and co-branding opportunities. They drive demand generation, brand building and awareness for Insight and its vendor partners, working closely with business leaders to create and roll out thought-provoking and engaging multi-channel partner marketing campaigns that measurably contribute to pipeline.

• To manage the implementation of initiatives or campaigns with identified partners and stakeholders in conjunction with appropriate Marketing


• Build stakeholder relationships with assigned partners and negotiate on all levels of funding with a view to maximising income and recommend and advise partners on the best use of available funds to maximise vendor


• To coordinate the day to day account management of partners and


• Manage all existing marketing partnerships and identify opportunities to stretch these partnerships to meet the operating plan

• Coordinate all marketing aspects of the partnership, including the quality of materials and correspondences received by the partners, any day to day issues and accurate recording of partnership


• Participate in campaign planning for joint partner campaigns (program planning, campaign management, tactical execution, promotions).


• Define integrated, effective campaigns and promotions, internally and externa ly, to meet adoption and pipeline goals.


• Analyse and interpret relevant segment data and reports to help inform the campaign


• Coordinate the involvement of teammates, including sales, partner business management, segment marketing and executive resources, in order to build the right plan.


• Host quarterly/bi-annual marketing reviews with strategic partners, present campaign perf ormance and ROI and make recommendations, ensuring action follow


• Improve and apply processes and best practices to ensure program success and measure outcomes and share with key internal


• Collaborate with key stakeholders across the business to gain input into the program strategy, campaign approach, creative direction, and impact measurement (goals/performance).


• To identify additional marketing activities, which can either directly or indirectly, positively effect partner sales/funding and make the business aware of any issues or problems that can or will affect potential or future

This list is not exhaustive, you will be required to undertake additional responsibilities as reasonably requested by your manager.